PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Onclusive

JUNE 7, 2017

Which pitches do they overlook? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. They write and want their work to make an impression on people. How can you better delight and entice them to return week after week to see what’s new?

How To 150

How To Fashion Interviews Local 150

Cision

JUNE 24, 2016

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. The simple, old fashioned idea of offering to grab a cup of coffee with a reporter can go further than you think. Social Is Integral. ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The business pitch. We aren’t predicting any PR winners here today. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching Internal 149

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. The results found 61% of journalists get 100 pitches a week or more.

Journalism 147

Journalism Media Relations Report Media 147

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

OnePitch

JUNE 20, 2023

Glossy's senior reporter, Sara Spruch-Feiner , spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which you can subscribe to at glossy.co/pop.

Fashion 98

Fashion Pitching Writing Report 98

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Waxing UnLyrical

OCTOBER 27, 2011

And what floors me (though maybe it shouldn’t) is that it’s not just bad publicists whose pitches suck. Pitching isn’t just for publicists. When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. Because, shock and awe, they are.

How To 98

How To Pitching Writing Fashion 98

The Resolution Blog

AUGUST 11, 2015

Step forward ranking by proxy - or good old fashioned online press coverage. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was.

SEO 120

SEO Comparison Handbook Google 120

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Radick says this in a straightforward fashion: “PR is no longer about just getting ‘ink’ in print or pixels.

Retail 120

Retail Pitching Print Writing 120

Cision

MARCH 9, 2016

She suggests old-fashioned pitching techniques like calling and having a cup of coffee for those representing the government, a non-profit or other organization within the district. “If When there’s a thirst for more information on social, we’ll write a follow-up story.”. Cision (@Cision) February 25, 2016.

Government 120

Government Fashion Facebook Twitter 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. There is no secret.

Tools 111

Tools Twitter Local Pitching 111

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step!

Marketing 157

Marketing Guidelines Measurement Analytics 157

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Stephen Waddington

MARCH 20, 2019

There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. These include fashion and beauty, lifestyle, parenting, food and drink, and travel. Blogging habits: traffic and pitches The reduction in the frequency of posts points to a broader trend.

Blogging 76

Blogging Fashion Survey Instagram 76

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. What advice do you have for PR people that want to pitch you or your publication? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.

Meeting 91

Meeting Automotive Newspapers Media 91

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 161

Company Tools Technology Software 161

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. Let’s start with ideation.

Study 62

Study Pitching How To Local 62

Bad Pitch Blog

MAY 16, 2009

This pitch was sent via email marketing software (strike one) and it was written in a tone that assumes they know us (they do not). To learn more, let''s get a dialogue going the old fashioned way: PHONE NUMBER Best E-gards, NAME CLIENT - E-gards? Of course sending the pitch via email marketing software also doesn’t help.

Pitching 40

Pitching Software Fashion Social Media 40

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. Uh, IRONIC, no, to send out a pitch about wasting resources when you''re TOTALLY WASTING RESOURCES? of your efforts.

Pitching 45

Pitching Radio Fashion Resources 45

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. If you get an inquiry, you need to respond in a timely fashion. It’s been an eye-opening experience.

Company 115

Company Survey Pitching Report 115

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. You can also have it re-write it several times over if you wish. I’ll dig into that more in a moment.

Software 87

Software Media Relations Media Pitching 87

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Polaris

FEBRUARY 16, 2015

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. 1: Target the media that matter. Respect their deadlines. 3: Find the local angle.

Banking 100

Banking Media Local Survey 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Old fashioned press releases and advertising can lead to bona fide editorial coverage. The organization switched from Cision according to the write-up. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150