Liz Truss v Rishi Sunak: Who’s winning the social media war?
Mark My Words
JULY 25, 2022
Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. Liz Truss’s social team, run by Reuben Solomon, former head of digital at the Conservative Party, and a protege of Boris Johnson’s favourite election strategist Sir Lynton Crosby, have played it safer so far.
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