PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. We film videos. We film an interview with you. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too.

How To 130

How To Pitching Film Video 130

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

SEPTEMBER 22, 2014

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

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Report Mobile Pinterest Conference 135

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Branding 78

Branding Brand Viral Apparel 78

5W PR

MARCH 27, 2020

These tend to be celebrities that most people can recognize, including film and music stars. Unlike the previous group, these are people who have become popular solely due to the internet – anything from viral content to constant updates.

Film 97

Film Viral Social Media Strategy 97

Prohibition

AUGUST 5, 2022

It’s not just TikTok we can see parallels with amid these updates, dual camera mode is also looking to be introduced, enabling users to film both what is in front of them, and their own reaction using both cameras. An ode to the new BeReal app? Time will tell, but definitely one to watch. Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 81

Consumer Marketing Television Viral 81

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. Finally one of my personal favorite categories this year, activations on viral social media moments. Within 36 hours they had contacted the actress and filmed, cut, and edited the ad.

Branding 78

Branding Brand Film Instagram 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Branding 83

Branding Brand Marketing Ethics 83

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. He crafted a conspiracy theory on the spot declaring that the U.S. government had replaced all living birds with secret drones and sophisticated robotic replicas to spy on Americans. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 95

Video Facebook Twitter Viral 95

Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59

Film Twitter Social Media Viral 59

NewsWhip

AUGUST 10, 2022

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. TikTok can prove more impactful than traditional media. Even though both movies were installments in a longer series, it’s clear just how much support they receive from fans.

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Comparison Film Viral Trends 78

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. FIJIwatergirl.” ” Subscribe to Mindful Matters blog.

Film 72

Film Viral Hotels Television 72

David PR Group

OCTOBER 6, 2017

His disparaging words were captured on video and posted online, turning him into a viral sensation. And when you erupt in the local bakery about the current price of scones, there are probably a dozen other confection lovers standing at the ready with cell phone cameras to film your blow up. Did he say stuff that was offensive?

Social Media 73

Social Media Airlines Media Reputation 73

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 million YouTube views—it’s both beautifully shot and emotionally affecting.

Storytelling 52

Storytelling Examples Branding Brand 52

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks.

Trends 78

Trends Fashion Film Viral 78

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone.

Video 62

Video Product Launch Film Social Media 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Exercises Viral 64

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. It’s a clever idea but it was filmed with actors rather than real people but at least it got people talking about an important issue. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Prohibition

MARCH 31, 2023

Currently sharing her best recipes for the month of Ramadan.

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Social Media Instagram Film Viral 62

David PR Group

JULY 28, 2015

Because of this proliferation, people get photographed and filmed doing bad things: Underage kids drinking beer, of-age celebs taking bong hits, and stupid people doing what they do best. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

JANUARY 7, 2025

The amount of creative ideas that flowed from Bridgerton or whichever new film/series or seasonal trend has been a huge part of Digital PR’s successes in recent years. You don’t have to be the first to tap into that zeitgeist idea but you always need a ‘why’ for the reason you’re doing it.

Digital PR 62

Digital PR Report SEO Data 62

Cision

DECEMBER 26, 2017

Celebrity endorsements, paid ads, street signs, commercials, short films, interactive content, special contests — nothing is off-limits to an explorer. If you’re always funny about it, your social accounts could become viral destination sites. The Magician.

Branding 273

Branding Brand Consumer Social Media 273

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

JUNE 1, 2023

Fear of the future The idea of robots or machines becoming the dominant form of intelligence on earth is a seed that was planted many years ago — often depicted in TV and films but still having an undertone of “that’s too far fetched.”

Technology 147

Technology Film Viral Ethics 147

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham.

Communications 158

Communications Nonprofit Employee Film 158

Buzzstream

JUNE 16, 2021

Let’s take a look at another piece: This is Director’s Cut , a piece where we revealed the films with the highest on-screen death counts: Should we remake this? new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc. They mainly focus on industry news (i.e.

Digital PR 160

Digital PR Film Instagram Writing 160

Mindful Marketing

JUNE 4, 2024

A few days ago, it was revealed that the whole thing was a marketing ploy invented by Sydney Sweeney, the lead actress and an executive producer on the film.” They took it so far that the male lead's real-life finance actually called off their engagement.

Film 98

Film Apparel Television Viral 98