Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Should we get involved?

Reputation 148

Reputation Financial Community Employee 148

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But ironically, it is simply not getting its just due when it comes to measuring its impact. It is the most effective way to drive customer trust and engagement. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Throw in Twitter for good measure. So far, Wall Street isn’t too bothered by the reputation hits. Can Better PR Solve Tech’s Reputation Problem? The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Melissa Agnes

DECEMBER 11, 2014

However the impact of the crisis, particularly financial or reputational, may persist for much longer. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Melissa Agnes

SEPTEMBER 5, 2019

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Reputation management Let's say a CEO of your company gives a controversial interview.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.

Technology 248

Technology Company Enterprise Community 248

PRSay

MARCH 7, 2025

By announcing their price increase following a period of significant subscriber growth and content expansion, Netflix positioned the adjustment as a natural progression rather than a defensive measure. This strategic timing helps maintain the narrative of growth and improvement rather than financial pressure.

Corporate 87

Corporate Leadership Communications Strategy 87

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact.

Trends 186

Trends Video B2C Measurement 186

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. It’s clear that retaining staff supports your good reputation.

Reputation 78

Reputation Employee Financial Survey 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We invest a lot in earned media because this is precisely how you build trust and corporate reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar 4.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Performance evaluation and measurement expertise. ? Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market.

Software 150

Software Financial Measurement Report 150

PRSay

FEBRUARY 27, 2025

At PRSA, Marcial will oversee all programming, financial and operational aspects of the organization. With PRSA being a 75-year-old organization, the reputation of PRSA is tremendous. On the financial side, its important that were sustainable into the future. Those are opportunities for us.

Nonprofit 112

Nonprofit Leadership International Internal 112

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days.

Brand 78

Brand Branding Viral Training 78

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Interviews were conducted both in person and virtually.

Corporate 98

Corporate Reputation Telecommunications Study 98

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Reputation Management is no Longer The Primary Goal of PR. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

JANUARY 28, 2025

The data makes it clear: executive personal branding isn’t just about individual reputation anymore – it’s a critical business driver that impacts the entire organization. Measuring Impact and ROI Like any business initiative, executive personal branding should tie to measurable outcomes.

Brand 78

Brand Branding Leadership Corporate 78

Prowly

FEBRUARY 28, 2025

Financial incentives or free products. Influencers are motivated by financial incentives, free products, and business opportunities. FIND BRAND ADVOCATES WITH PROWLY How to measure brand advocacy There are tangible ways to measure the effectiveness of your brand advocacy program. Large, public followings.

Brand 104

Brand Branding Employee Case Study 104

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 149

Publicity Reputation Study Crisis 149

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

Reputation 78

Reputation Corporate Insurance Insurance 78