Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

ImPRessions - Crenshaw Communications

JULY 20, 2021

The good news is that, after a series of investor conversations, media prep might actually be easier. Obviously, if you’re going to media outlets outside the business/financial sector, you will want you avoid jargon, acronyms, and other financial-speak to make the story relevant to a broader audience.

Pitching 296

Pitching Financial Media Training Training 296

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist?

Financial 149

Financial Report Pitching Journalism 149

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Financial Loss. Reputation Management.

Media Relations 70

Media Relations Media Financial Reputation 70

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. The migration of news to digital platforms has disrupted the news business, and new outlets are always coming on board.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. “PR cannot fix an economic slump.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the biggest communication challenges facing financial brands today? What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Flag challenges that could impede success.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients. It’s seen as far more than media relations.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. What can PR do about it? 30% have blacklisted three or more.”. Check out our services.

Survey 88

Survey Media Relations Report Media 88

ImPRessions - Crenshaw Communications

MAY 9, 2020

(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union.

Communications 156

Communications Banking Financial Creativity 156

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Half of respondents say insufficient financial and personnel resources are their biggest challenges.

Study 155

Study Survey Pitching Resources 155

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? My hero is… Shonda Rhimes for making amazing television and changing the media landscape. I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. >>> Need an extra pair of hands?

Pitching 195

Pitching Analysis Report Survey 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

So a release should be written to gain the type of coverage that will itself boost SEO – that is, from high-value media domains, not for a quick bump. For companies that are publicly traded, financial announcements always warrant a newswire distribution due to timely disclosure regulations.

SEO 279

SEO Print Financial Product Launch 279

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 189

Journalism Real Estate Survey Report 189

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

5W PR

MARCH 12, 2020

The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. Certified Financial Trainers work one-on-one with clients regularly to teach them how to make smarter, more strategic money decisions by holding them accountable. The Financial Gym.

Apparel 152

Apparel Financial Community Employee 152

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. Every day I receive email pitches about personal financial planning articles. Problem is, my readers do business financial planning – budgeting and forecasting for companies.

Financial 136

Financial Pitching Survey Customer Service 136

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. Also, working with Hispanic influencers mimics working with Hispanic media. The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Course 245

Newsfile

NOVEMBER 28, 2023

These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Understanding Year-End Filings The Importance of Year-End Filings Year-end filings are like your company’s financial scorecard. They’re important because they: Show your company’s financial health.

Financial 110

Financial Software System Data 110

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

By doing the groundwork to ensure that media understand what the client spokesperson can / cannot cover well ahead of time, PR professionals can make sure that briefings suit a client’s expertise and stay focused on the agreed-upon topics.

Interviews 310

Interviews Media Banking Media Training 310

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

MARCH 29, 2019

Or do people derive value from any given financial projections that Warren Buffett ran on Microsoft Excel? Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 144

Pitching Course Financial Media Relations 144

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 75

Media Relations Media Insurance Insurance 75

Bianchi Biz Blog

DECEMBER 5, 2024

Most influential media for corporate communications in Ireland The Irish Times – One of Ireland’s leading newspapers with national and international news, opinion pieces, business and culture. Business Post – Renowned for comprehensive corporate coverage, including business news, financial analysis, and industry insights.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JUNE 3, 2021

In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

Journalism 344

Journalism Internal International Pitching 344

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! Today, financial firms are under attack.

Financial 120

Financial Reputation Newspapers Social Media 120

PRSay

DECEMBER 3, 2021

As some news outlets prioritize clicks over accurate reporting and falsehoods are flung across social media, we have watched these trends with equal parts fascination and unease. Even as the news media’s credibility is questioned, we continue to believe thought leaders benefit from media relations.

Journalism 158

Journalism Survey Ethics Report 158

Remote PR Jobs

AUGUST 31, 2022

You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. Developing media relations will aid your company’s success not just now, but into the future. Think about what is important to your executive - and start there. For example, is it broadening audiences?

Publicity 208

Publicity How To Storytelling Construction 208

Bad Pitch Blog

DECEMBER 18, 2007

Two of these everlasting gobstoppers include a financial spin on the 12 Days of Christmas and the Word of the Year. ** 12 Days of Christmas: PNC has been adding up the cost of the 12 Days of Christmas gifts for 23 years. Just ask PNC Financial Advisors. As the year winds down, soft news stories fill the air.

Media Relations 41

Media Relations Media Financial Pitching 41

Solo PR Pro

SEPTEMBER 6, 2022

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. Here are some questions to ask yourself: Have you saved a sufficient emergency fund?

Financial 52

Financial Strategy Insurance Insurance 52

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

OCTOBER 30, 2024

Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. Are you curious about how brands connect with influencers and build relationships that drive real results?

Trends 60

Trends Print Social Media Reputation 60

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. The Financial Times 79%. Here are the email open rates for pitches sent to these publications. TechCrunch 85%. The Wall Street Journal 80%. The Guardian 63%.

Study 180

Study Communications Survey Pitching 180