Presspage

FEBRUARY 1, 2019

Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. This is where Google Analytics can play a role. Understand the limitations.

Analytics 154

Analytics Google Measurement Data 154

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Analytics 141

Analytics Google Creativity Publicity 141

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Want to learn more about Google Tag Manager? Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard.

Communications 383

Communications Tools Google Resources 383

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. SOUNDBITE PERFORMANCE: Why message resonance is important. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

The Proactive Report

DECEMBER 13, 2016

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight. Just import it into your Google Analytics.

Measurement 100

Measurement How To Guidelines Analytics 100

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? You want quality sites like Google News, Yahoo! Modernize your PR measurement with our free tip sheet.

Measurement 120

Measurement Software Nonprofit Analytics 120

The Proactive Report

FEBRUARY 7, 2018

Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. Schedule posts and fine-tune each post for each platform.

Tools 207

Tools Analytics Google Measurement 207

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more. Want to learn about social media?

Community 244

Community Social Media Measurement Course 244

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Google and other search engines have developed algorithms to more highly rank content which best answers user queries. In other words: neglect SEO at your own risk.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Which operations can continue over the next six weeks? Keep your routines. But what about after-hours routines?

Employee 374

Employee Viral Small Business Travel 374

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Two days later, it comes up in a Google alert, and I feel a shot of adrenaline – another hit!

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Two days later, it comes up in a Google alert, and I feel a shot of adrenaline – another hit!

Product Launch 321

Product Launch Meeting Report Technology 321

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. If you dont know what to measure read this transcript of the #MeasurePR chat. It’s free.

Analytics 228

Analytics SEO Infographics Software 228

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Measurement in PR requires that you can track the media and the public’s interaction with your brand.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. It’s important to measure both forms of ROI. Measurable. Without KPIs, you might struggle to measure your ROI. There are a few different KPIs you can use to measure the ROI of your online press release campaigns.

Measurement 105

Measurement How To Engineering Consumer 105

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. Pritchard was targeting the ad tech ecosystem, not necessarily giants like Google and Amazon.

Reputation 305

Reputation Privacy Data Advertising 305

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. This thorough assessment not only helps in measuring the press release’s success but also informs future strategies and ensures alignment with your overarching goals.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

MARCH 16, 2015

All About Tech Canva Google Analytics HARO Influence&Co OneSpot PR PR education PR measurement PR solutions PR Tech PR tools Prezly PRTech PRTech ecosystem PRTech solutions public relations TechCalendar'

Analytics 150

Analytics Education Google Measurement 150

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2. It’s similar to the Government Communication Service (GCS) framework.

Survey 155

Survey Google Data Measurement 155

Cision

MAY 16, 2016

All of these programs were strategically discontinued by Google so that they could focus on more important things. Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication?

Internal 218

Internal International Communications Employee 218

Cision

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there. This makes alignment and connecting meaningful results nearly impossible.

Communications 0

Communications YouTube Analytics Instagram 0