Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Google has a lot of research to share with you. When you do please tweet or come back and share with us.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. . It’s frustrating.

Privacy 434

Privacy Case Study Advertising Advertising 434

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Think Google or Xerox. Sure, it starts with great technology, of the proverbial disruptive variety.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Google followed and has done the same with Gemini. The promise of democratising knowledge and skills can only be good for practice.

Corporate 111

Corporate Publicity Communications Enterprise 111

The Proactive Report

SEPTEMBER 3, 2024

Benefits of Search Box Optimization 33% of Google users who search for specific local service-oriented keywords such as “car accident lawyer dallas”, “acting schools vancouver”, will use one of Google’s autocomplete suggestions to further their search. SBO technology levels the playing field. Knowledge Panels and the A.I.

SEO 246

SEO Engineering Google YouTube 246

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

Contently - Strategy

AUGUST 16, 2024

These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. Google Google’s inclusion on this list is unusual because Google doesn’t actually sell any traditional products or services on LinkedIn. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 95

LinkedIn Examples Brand Branding 95

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. .” How can communicators pitch an LLM?

Publicity 82

Publicity Communications Journalism Google 82

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Move over, Google! That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream.

Transportation 227

Transportation Technology Google Software 227

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

NOVEMBER 11, 2024

The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. At a […] The post Google’s SynthID: Why it’s a game-changer for marketing in the AI era appeared first on Agility PR Solutions.

Enterprise 94

Enterprise Marketing B2B Google 94

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Technology Infrastructure Updates Preparing for a cookieless future requires updating your marketing technology stack.

Privacy 78

Privacy Marketing Advertising Advertising 78

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Google Analytics. These five tools can do just that.

Tools 207

Tools Analytics Google Measurement 207

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 107

Technology Trends Banking Newspapers 107

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. It already has, of course.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes. It’s challenging to find a place for a business story, and one way to do that is by newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

Deirdre Breakenridge

OCTOBER 3, 2016

I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” Yahoo declined” Now imagine if Yahoo had bought Google. John cares about putting humanity first, and our stories about technology second. work at Stanford.

Data 0

Data Tools Technology Banking 0

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 185

Measurement Communications Analysis Data 185

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

Publicity 214

Publicity Software Fashion YouTube 214

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash?

Trends 191

Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

But we should also be thankful for technology that connects us to breaking news. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts.

Agency 310

Agency B2B B2C Pitching 310

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Web3 refers to a possible future stage of the internet that would be based on cryptocurrency -related blockchain technology.

Banking 182

Banking Technology Guidelines Sports 182

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. This is the first PR technology company I’m aware of to partner with Google for generative AI. Burrelles was founded in 1888.

Print 157

Print Newspapers Google B2B 157

Onclusive

MARCH 16, 2015

Nothing has changed our industry more than technological innovation. All About Tech Canva Google Analytics HARO Influence&Co OneSpot PR PR education PR measurement PR solutions PR Tech PR tools Prezly PRTech PRTech ecosystem PRTech solutions public relations TechCalendar'

Analytics 150

Analytics Education Google Measurement 150