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Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?
In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.
Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Now you need to build trust and engagement.
Public Relations Industry Events: Expand Your Freelance Network Attending PR industry eventsnetworking panels, workshops, and conferencesis one of the best ways to boost your reputation and connect with potential clients. Optimize your profile with a compelling summary, highlight client successes, and stay active in PR-focused groups.
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Reputation Risk First.
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This is crucial for understanding what topics are important to your many stakeholder groups.
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But it gets worse!
Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. The wellness industry faces unique challenges in this area, as concepts of health, fitness, and wellbeing vary significantly across different societies and cultural groups.
But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Look at the White House.
The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.
The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.
Public relations professionals face unique challenges when developing campaigns for international audiences. The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. The key is combining quantitative insights with qualitative cultural understanding.
PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.
What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Internal communication is particularly critical – employees must understand the situation and their role in the response.
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. PR opportunities.
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.
This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of Civil Service communications and internal communications, Elayne Phillips , says: “There’s so much data available, we can be in data overload.
New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.
Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. That process takes input from both internal and external clients as much as it requires of us as communicators. Today, one comment on social can impact a brand’s reputation.
Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.
The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication.
Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. This might involve internal reviews, external audits, or the use of compliance software. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible.
Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.
The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.
The debate was chaired by Lord Black, a director of the Telegraph Media Group. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups.
External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?
Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.
Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.
You can then see the impact of your refinements and how other external factors impact the view of your brand. When it comes to your owned content, you should also be gathering insights on how your messages are landing with different groups so that you can refine your message and focus on the most relevant stakeholders.
Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.
Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.
The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more PR professionals are at work on executive visibility and content programs and reputation management is built into every program.
To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. However, many nonprofits are unsure about their reputation (i.e.,
Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. If you identify multiple similar groups, divide them into segments for even better results. #3 But only if you've been in the industry for 10 minutes.
We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Yet we resist the “publicist” label, and with good reason.
According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Conduct an Internal Investigation.
Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?
We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public makes no such distinction.
If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. How Real is your Reputation?
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