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4 Writing Mistakes You’re (Probably!) Making Now

PRSay

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 162
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How to Effectively Communicate Your Rebrand

Cision

This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Tell all your stakeholders. Key objectives.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. And second, school newspapers are in my blood. With the Geekly, it helped build our newspaper.

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. CNN, FOX, MSNBC and PBS target specific economic and political groups.

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Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 158
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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Start research and writing a byline for my Trustmark client. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Blog post research.