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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers. adults, compared to 49 percent for television. Older Americans watch more TV news.

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

By popular request, users can now also group by syndication and publication. Users can now view and analyze global television and radio coverage., New capabilities in competitor analysis. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Broadcast monitoring.

Software 207
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Journalists

PR for Anyone

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. PR FOR ANYONE.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 192
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore.

Marketing 239
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Online: 3,590,000 Print: 1,761,000) Toronto Star : Based in Toronto, it is part of TorStar Group, which owns several daily newspapers in Toronto. It has both radio and television in both French and English. The majority of its readers are in western Canada. This means its stories often appear in numerous papers.

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