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Behind the Headlines With Al Comeaux

Cision

I recall going to work at American Airlines each morning and a group of colleagues would be cutting out news articles from the morning papers and from faxed articles we had received. Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. What has stayed the same?

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

By popular request, users can now also group by syndication and publication. Users can now view and analyze global television and radio coverage., AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Broadcast monitoring. What’s coming next for AirPR Analyst?

Software 207
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re listening to the radio and tuning into podcasts. Use a writing style that’s personal or journal-style writing.

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Doing Crisis Communications Right – Your Follow Up Questions Answered

Melissa Agnes

I sent these questions off to Captain Hsiung and Shino, and they were kind enough to write up some detailed answers for me to share with all of you. As such, they routinely give presentations to our neighborhood associations, civic groups and schools.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore.

Marketing 239
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Find the people or groups your organization is helping and give them voices. How is your local government benefitting the community?

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Think Before You Share Content

The Proactive Report

George Fine Foods, shared a video with a group of friends via WhatsApp. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148