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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

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9 social media trends for 2022

Communications Conversations

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.

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10 pragmatic social media marketing trends to pay attention to in 2023

Communications Conversations

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. And we’re not going to talk about decentralized social media networks (although they are on my radar). See the full webinar and slide deck below.

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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Younger Americans More Likely to Trust Information on Social Media, Study Finds

PRSay

adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media.