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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Peer Groups.

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Survivor Continues to Live Up to Its Name

Ronn Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges.

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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. Among respondents 65 and up, 81 percent often see news on television — compared to 65 percent of those 50–64 years old, 36 percent of those 30–49 and 16 percent of those 18–29.

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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment. area so I’m very familiar with the story but I did some additional research, took a quick shower and put on my television makeup. You really have to be prepared for anything.

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

the ever-growing Hispanic-American population is already one of the largest ethnic groups in the country. In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore.

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Journalists

PR for Anyone

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.