Cision

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Confidence in the media has recently eroded due to the recent U.S. presidential election, the rising belief that mainstream media is untrustworthy, and other critical factors including shakeups at major organizations.

Brand 253

Brand Branding Government Ethics 253

Remote PR Jobs

MARCH 27, 2024

Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Cision

SEPTEMBER 9, 2016

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Keep the tone conversational, but informative.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Cision

APRIL 7, 2017

At Powerhouse, we heavily vet influencers before engaging, and if we’re paying for content, we develop a creative brief with crystal clear guidelines (none of which are meant to compromise the influencer’s authenticity). You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. Google’s Aims. Unique, original content. Owned Links.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

AUGUST 21, 2024

However, it’s crucial to remember that these times are guidelines rather than hard and fast rules. The findings provided here highlight the importance of late-day and evening engagement, which is a departure from past trends favoring morning posts.

Social Media 69

Social Media Media Real Estate Analysis 69

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. When you zero in on your audience, you can tailor your angle to meet their specific interests or pain points, and you can target your distribution by an industry-specific and/or location-specific newsline.

Writing 100

Writing Guidelines Infographics Social Media 100

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. Clear guidelines and objectives can help align the team and focus on what best represents the brand’s goals. And Southwest’s casual and approachable vibe puts everyone at ease. It categorizes household name brands into different archetypes.

Exercises 52

Exercises Brand Branding Airlines 52

The Resolution Blog

JANUARY 24, 2020

This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.” You can create a document (or an infographic like the one below) that outlines what kind of content fits into each sentiment analysis category. Another good example is government communications campaigns.

Analysis 156

Analysis Measurement Government Examples 156

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

MAY 24, 2021

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. It is better to include a link for more information. Straightforward writing. There should be no jargon. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak.

Financial 99

Financial Video Guidelines Infographics 99

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

MARCH 5, 2020

Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. If you go through a brand refresh, for example, you may need to change the logos on your releases, update the imagery to reflect new guidelines or update links to a new format so that they still work.

Brand 88

Brand Branding SEO How To 88

PR Fuel

JUNE 5, 2020

Since press releases are another kind of unique content for your company, you can use snippets of the press release–such as quotes, statistics, or infographics–to share on your social media channels. Press releases are often sent to journalists through email.

How To 98

How To Ethics SEO Writing 98

Contently - Strategy

OCTOBER 9, 2024

In fact, knowing what content to post on LinkedIn company pages starts with developing a strategy just like you would for any other content medium.Here are a few guidelines to get you started. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 146

B2B Marketing Survey Software 146

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”.

Survey 183

Survey Marketing B2B Study 183

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 107

Writing Case Study Study Insurance 107

Bad Pitch Blog

AUGUST 18, 2011

There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). Far too often, marketers let formats serve as rules instead of guidelines. They’re valuable. And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast).

Print 42

Print Marketing Wikipedia Guidelines 42

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. This concept applies in design as well.

Infographics 60

Infographics Tools Writing Guidelines 60

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. There is no scope of work which means there are no guidelines for how a project will run. What are your main focuses as SHIFT’s Art Director? Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

JULY 12, 2024

And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. If your brand has updated its brand or style guidelines, it’s probably time to inject your content with the new tone and voice that aligns with your current style.

How To 52

How To Engineering Guidelines Google 52

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Resources Education Creativity 68

Contently - Strategy

JANUARY 17, 2024

Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. Be sure to include guidelines for sourcing and citation, tone, linking best practices, imagery, use of quotations/testimonials, and required legal disclosures.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62