Cision

APRIL 7, 2017

Today, we put a heavier emphasis on social media and influencer marketing than ever before. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Remote PR Jobs

MARCH 27, 2024

Provide a brief overview of the client and their market context before delving into the specifics of the project. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Google 113

Google Guidelines Web B2C 113

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. However, it’s crucial to remember that these times are guidelines rather than hard and fast rules. The Content Strategist is your go-to resource for developing your next content marketing strategy.

Social Media 69

Social Media Media Real Estate Analysis 69

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. Study your audience from afar Social media marketers are eager to talk to their audience and build a sense of community. Clear guidelines and objectives can help align the team and focus on what best represents the brand’s goals.

Exercises 52

Exercises Brand Branding Airlines 52

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. If they visualized the data in a chart or infographic.

Data 106

Data Meeting Measurement Report 106

Beyond PR

OCTOBER 5, 2016

Major announcements issued after-market hours still will get picked up, but there may be limited story development due to lighter staff during off-peak hours. Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). The Scoop on Bloomberg.

Financial 99

Financial Video Guidelines Infographics 99

Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Marketers see up to 2x higher conversion rates on LinkedIn. So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Consider Mailchimp.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. What Is a Press Release? Establishing Media Relationships.

How To 98

How To Ethics SEO Writing 98

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Target a specific marketing outcome.

Healthcare 88

Healthcare Strategy Communications Policies 88

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. A white paper is a powerful sales and marketing tool, so you’ll want to make sure it’s polished, professional, and free of typos.

Writing 109

Writing Case Study Study Insurance 109

Shift Communications

DECEMBER 10, 2015

For marketing and PR professionals, generating images for campaigns or any other needs can be a trying and expensive process. This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Marketing Coordinator. . Savannah Whitman.

Infographics 60

Infographics Tools Writing Guidelines 60

Contently - Strategy

JULY 12, 2024

In the world of media, marketing, and entertainment, reboots are killing it right now. And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. This can also be done as part of a marketing refresh.

How To 52

How To Engineering Guidelines Google 52

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Of course, developing brand guidelines is neither easy nor inexpensive. Save time and money. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

Analysis 52

Analysis How To Content Marketing SEO 52

MaccaPR

JUNE 23, 2015

Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros. The best way to maintain consistency with the graphics your brand uses is to build out your brand standards and guidelines right away,” said Junius.

Social Media 48

Social Media Media Infographics Instagram 48

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. Most community sites will have guidelines on self promotion, so look into those and make sure you have the right post ratio (your content vs. others) and are observing all rules. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Solo PR Pro

JUNE 9, 2015

Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Infographics. Is there a particular subject that they’re looking for?

Blogging 40

Blogging Guidelines eBook Viral 40

Beyond PR

MAY 3, 2017

Free markets demand a free press. At a time when 81 percent of senior marketers believe earned media is more effective than paid media , brand success relies heavily on the merit-based earned media that journalists provide. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 55

Brand Branding Government Ethics 55

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing is the strategy of using high-quality, engaging content to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 5, 2025

If so, thats under market value for a high-quality link. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It

Digital PR 62

Digital PR Pitching Study Google 62