5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

MAY 3, 2017

Confidence in the media has recently eroded due to the recent U.S. presidential election, the rising belief that mainstream media is untrustworthy, and other critical factors including shakeups at major organizations. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 253

Brand Branding Government Ethics 253

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

5W PR

JULY 15, 2020

. • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Modern media kits are future-proof and adaptable.

How To 176

How To Media Guidelines Pitching 176

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. Read your social media posts out loud This is an exercise often practiced by novelists, playwrights, and fiction writers who want to make sure their dialogue really sizzles. It categorizes household name brands into different archetypes.

Exercises 52

Exercises Brand Branding Airlines 52

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Sharing your news releases on social media generates more visibility and makes it “stickier.” It may prompt questions or comments on social media, and you have the opportunity to engage and offer value.

Writing 100

Writing Guidelines Infographics Social Media 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. Those opportunities are not only available to media publishers.

Google 113

Google Guidelines Web B2C 113

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 183

Survey Marketing B2B Study 183

The Resolution Blog

JANUARY 24, 2020

A charity for example, based solely on donations with no public funding, would not necessarily find it favourable to see reports of its strong cash reserves in the media as this may discourage fundraising. This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.”

Analysis 156

Analysis Measurement Government Examples 156

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 146

B2B Marketing Survey Software 146

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. There needs to be a specific and timely reason why readers should be interested. Why Do Press Releases Still Matter?

How To 98

How To Ethics SEO Writing 98

Presspage

MARCH 5, 2020

Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

OCTOBER 9, 2024

In fact, knowing what content to post on LinkedIn company pages starts with developing a strategy just like you would for any other content medium.Here are a few guidelines to get you started. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Cross-promote your content.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 107

Writing Case Study Study Insurance 107

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. This concept applies in design as well.

Infographics 60

Infographics Tools Writing Guidelines 60

Bad Pitch Blog

AUGUST 18, 2011

There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast). Far too often, marketers let formats serve as rules instead of guidelines.

Print 42

Print Marketing Guidelines Wikipedia 42

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. For example, a blog post you wrote about creative ways to spend time indoors during lockdown could be repurposed as an infographic about fun things to do inside on a rainy day, which could be useful forever. See where we’re going with this?

eBook 52

eBook Video YouTube Infographics 52

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Solo PR Pro

JUNE 9, 2015

Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Ask your readers or social media followers which topics they want to know more about.

Blogging 40

Blogging Guidelines eBook Viral 40

Contently - Strategy

JULY 10, 2024

AI’s penchant for pattern recognition makes it highly skilled at things like calendar management, and its impressive synthesis skills mean you can whip up a dozen social media post variations from one original in seconds. It can also help out with tasks like identifying internal linking opportunities.

Analysis 52

Analysis How To Content Marketing SEO 52

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 82

Publicity Small Business Advertising Advertising 82