Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Submit required documentation promptly and align public communications with regulatory guidelines.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Include keywords that people searching for your expertise will use, bu only in a natural way. ” Content, content, and more content.

Reputation 221

Reputation How To SEO Guidelines 221

5W PR

APRIL 5, 2025

This includes analyzing both internal and external factors that could trigger a crisis. Internal communication proves just as crucial as external messaging during a crisis. The development process begins with risk assessment and identification. The assessment should consider the likelihood and potential impact of each identified risk.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Clearly, technology offers a huge opportunity but it can be overwhelming. Get internal buy-in. So, what’s a PR person to do? Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A More internal comms. More internal comms. Force multiplier. Demands of immediacy.

Communications 149

Communications Crisis International Internal 149

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis International 53

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 165

Survey Measurement System Education 165

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee International 133

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 110

Industry Media Technology Employee 110

PR in High Definition

AUGUST 24, 2020

There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction!

Guidelines 102

Guidelines LinkedIn Course Examples 102

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise. These tools can integrate with NLP tools like Amazon Comprehend, Google Cloud NLP API, and IBM Watson.

SEO 128

SEO Strategy Google Engineering 128

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 93

Social Media Media Video SEO 93

Shift Communications

MARCH 30, 2015

Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. All of this information can be gathered without violating HIPAA guidelines, as Google Analytics collects data only in aggregate. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Tribe Builder Media

FEBRUARY 11, 2019

Making contacts is great, yet too many businesses still neglect the larger scope of marketing and PR, either because they lack time, expertise or technology, and often all three. Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives.

International 40

International Internal Agency Pitching 40

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.

Communications 60

Communications Film Guidelines Pitching 60

MaccaPR

MAY 23, 2016

53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. This is regulated by international conventions and laws. But what should they be - that's what we will talk to PR expert Maxim Behar about. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. billion ,” according to a new report from Burton-Taylor International Consulting. Social media statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

JULY 12, 2024

And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. If your brand has updated its brand or style guidelines, it’s probably time to inject your content with the new tone and voice that aligns with your current style.

How To 52

How To Engineering Guidelines Google 52

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 5, 2025

There are two parts to that, really one part with the internal capabilities, so making sure that we’re evolving our service and team empowerment so the team knows what they’re doing on these AI platforms. What AI technology did you use for this study? The Headline Grabber tool was developed internally at Distinctly.

Digital PR 62

Digital PR How To Analysis Tools 62

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. When deciding between a niche influencer with credibility (but a smaller following) versus a celebrity with no industry relevance but a large audience, opting for the former is logical.

B2B 94

B2B Marketing Measurement Social Media 94