5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact.

Creativity 78

Creativity Social Media Strategy Branding 78

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It covers content, media, influencers and events. Looking at social media specifically, people of all disabilities reported a struggle with accessing the content: visual 22%, hearing 17%, speech 27% and cognitive 23%. “As

Guidelines 136

Guidelines Communications Tools Case Study 136

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. There isn’t a rule book anymore.

Social Media 165

Social Media Media Guidelines Study 165

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 165

Social Media Publicity Media Journalism 165

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

5W PR

MARCH 31, 2025

Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

5W PR

MARCH 23, 2025

Marketing claims present particular challenges under FDA guidelines. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines. The FDA monitors online marketing materials, including social media posts and customer testimonials.

Publicity 78

Publicity Guidelines Education Consumer 78

Remote PR Jobs

FEBRUARY 25, 2025

A strong PR strategy builds credibility, strengthens media relationships, and helps you respond quickly to crises. You can use a public relations strategy template, or follow these guidelines to help with your game plan. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

MARCH 15, 2025

The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels. Document these traits in brand guidelines that all content creators can reference. Are you formal or casual? Serious or playful? Professional or conversational?

Branding 78

Branding Brand Guidelines Storytelling 78

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts).

Twitter 178

Twitter Guidelines Infographics Social Media 178

5W PR

DECEMBER 25, 2024

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. These might include website traffic, social media impressions, engagement rates, and sales.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Informative? business cards. one sheets.

Corporate 270

Corporate Branding Brand Guidelines 270

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. How do we persuade Gen Z-ers to follow social distancing guidelines?

Hotels 282

Hotels Branding Brand Guidelines 282

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

Social Media 104

Social Media Examples Guidelines Media 104

HMA Public Relations

AUGUST 18, 2021

Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!

Policies 98

Policies Social Media Guidelines Strategy 98

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Are you finding it difficult to stay on top of the latest regulations and news in social media?

Guidelines 89

Guidelines Branding Brand Advertising 89

5W PR

JANUARY 7, 2025

This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines. Engage with a global audience through targeted social media marketing. Empower local teams to execute campaigns with a local touch.

Hotels 78

Hotels Local Marketing Engineering 78

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . of the marketing budget on social media — here and now. Research for PR ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Melissa Agnes

MAY 22, 2014

In order to use it effectively, you will also need the following (but hey, you should already have this stuff detailed out if you’re currently active on social media – and even if you aren’t!): Social media guidelines. What an issue is (vs. a crisis) and means to your organization.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. THE WAKE-UP CALL.

Guidelines 168

Guidelines Employee Training Social Media 168

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. . #4 Don't do this.

Branding 104

Branding Brand Employee Case Study 104

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Branding Brand Crisis 78

Buchanan PR

MAY 23, 2024

The FTC has strict guidelines regulating disclosures of advertised content online, so to avoid scrutiny, influencers will place hashtags like #ad, #adv, #paidpromotion or #sponsored somewhere within their posts. The FTC’s guidelines for disclosing ads clarify that a brand partnership does not only need to be a financial transaction.

Social Media 91

Social Media Branding Brand Guidelines 91

5W PR

NOVEMBER 14, 2024

Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. Clear guidelines on what to say and what not to say during a crisis are another key element. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Google has a specific set of content guidelines. The post 7 Digital PR and Marketing Tends for 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. This isnot theitme for PR and marketing folk to pull back.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

AUGUST 30, 2017

Then, go ahead and tag the celebrity on social media. Consider the following example — if you want to attract the attention of the top golfing expert in the country you should pay attention to what he is already tweeting about or sharing on social media platforms. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243