Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? You may need to use technology to track these metrics. Do not forget this step!

Marketing 157

Marketing Guidelines Measurement Analytics 157

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? So, what can you do?

Survey 165

Survey Measurement System Education 165

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

PR in High Definition

AUGUST 24, 2020

There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction!

Guidelines 102

Guidelines LinkedIn Course Examples 102

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Let’s look at a few best practices for writing creative briefs for generative AI creators. Best Practices for Writing Creative Briefs for Generative AI. But what if your colleague is a machine? Get specific.

Creativity 114

Creativity Enterprise Tools Writing 114

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More strategic questions arise due to changes in technology. Technology doesn’t sleep. In multiple mediums.”.

Communications 149

Communications Crisis International Internal 149

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind.

Communications 74

Communications Guidelines Technology Tools 74

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours. 66% said conferences (including virtual).

B2B 148

B2B Marketing Survey Software 148

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. So, as a PR pro, how do you even begin to combat this phenomenon?

Crisis 94

Crisis Guidelines Social Media Writing 94

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. Alternatively, you can try our Live Chat to connect with a human ( no chatbots )!

Pitching 96

Pitching Print Report Measurement 96

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. A content marketer’s job is to create quality content that gets in front of readers organically.

SEO 128

SEO Strategy Google Engineering 128

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 90

Analysis SEO Guidelines Google 90

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Utilize subheadlines. Test what works.

Writing 40

Writing Wireless How To Travel 40

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. for demand to come back, technology innovation accelerated.

Agency 118

Agency Trends Marketing Survey 118

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. They may not understand how to write for an online audience. For content development, that means staying on top of the latest tools and technologies to create and curate content. It means honing writing skills. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee International 133

Ethical Voices

OCTOBER 28, 2024

When we write a strategy for business, we do a PESTLE analysis, and we bring to the table the political, economic, and other things that can harm and can bring their challenges to the business. They do marketing, PR, journalism, but without any formal ethical guidelines to govern their conduct.

Ethics 53

Ethics How To Crisis International 53

Cision

MAY 11, 2015

And this is the same technology that you can use with Tag Manager to help measure your PR and marketing initiatives. It would be incumbent for that person to write the javascript tag for the tag and to test it. ” – Google Tag Manager implementation guidelines. Google Tag Manager explained.

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI. It represents the kind of value you can get when you pair good data with great technology. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85

Critical Mention

DECEMBER 2, 2018

If you need some guidance, checking out the website’s guidelines will help you make use of interlinking tools. Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. Use interlinking with powerful keywords. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Contently - Strategy

JULY 19, 2024

AI fluency is a key content skill Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. According to a recent McKinsey survey, 34% of respondents report using the technology in marketing and sales. Best practices for writing generative AI content prompts 1. What is Deligmuation?)

How To 52

How To Guidelines Training Tools 52

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic. It also should have been sent to more targeted media instead of a technology blogger. How can I tell?

SEO 100

SEO Pitching Small Business Agency 100

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Be sure you are comfortable both with classroom and online teaching technology.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

OCTOBER 7, 2019

It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Image by expresswriters via pixabay, CC0.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. I really like telling stories. It’s a challenge and I love it.

Ethics 106

Ethics Data Training Agency 106