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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. Wouldn’t you know it, Molson Coors was listening. Talk about raising community spirits! I hope she shared.

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Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever

Melissa Agnes

Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews , whether written by the newlyweds or by any of their wedding guests. (If The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week.

Hotels 230
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PR Measurement Best Practices – Part 2

Onclusive

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. The viral videos! But forcing a fit of, say pancakes served at Denny’s , into the eclipse is most likely a wasted effort. Make sure you can deliver on your promises.

Hotels 200
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3 Tips for Pulling Off a Viral Event, According to the Founder of the Fraud Street Run

Solo PR Pro

After the accidental post-election press conference at Four Seasons Total Landscaping in Philadelphia this past November, Jeff Lyons, long-time runner and co-host of the Junk Miles podcast , had an idea: Run 11 miles from Four Seasons Total Landscaping to the Four Seasons hotel near Center City. We want to hear from you!

Viral 81
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Overcoming Past Failures to Succeed Today

PRSay

TED Talks espousing the merits of failure have gone viral. I had barricaded myself in my hotel room — OK, I even locked myself in the bathroom inside my hotel room — because I was too scared of going down to the meeting room to give the speech. What’s your biggest failure? That’s become kind of a trendy question to ask yourself.

Hotels 133
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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers.

Airlines 159