Contently - Strategy

AUGUST 23, 2024

But how do you build one? Read on for how to set up a content strategy template. A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate.

Strategy 70

Strategy SEO Infographics Meeting 70

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Infographics 120

Infographics Storytelling Film Content Marketing 120

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Storytelling is our game . Today, storytelling is a buzzword. There’s always something to learn . The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. How to Kickoff Your Content Marketing. Others may want visual content, such as video and infographics. It means brands will have to invest in content creation.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 120

Brand Branding Marketing How To 120

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). List posts earn more shares.

Survey 183

Survey Marketing B2B Study 183

Marketwired

MARCH 22, 2016

Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose.

Measurement 100

Measurement Data Creativity Viral 100

Presspage

JUNE 4, 2019

Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more. Consider thinking of your brand journalism efforts as “edu-tainment” instead – the combination of educational material and entertaining storytelling.

Journalism 68

Journalism Strategy Brand Branding 68

PR for Anyone

JULY 27, 2024

In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience. Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics.

Media 130

Media Pitching Local Training 130

PRSay

OCTOBER 2, 2019

Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 83

Local Storytelling Infographics Resources 83

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

Ishmael's Corner

MAY 10, 2015

Beyond developing the content, many of the tools address how to distribute and magnify the reach: - 99designs : A marketplace for graphic design including logos and websites. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. How to avoid this?

Software 78

Software System Training Enterprise 78

Sword and the Script

JUNE 4, 2019

Learn more: report registration page ; PR News infographic. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention. Twitter the news winner. “91% 5) Picks from the vendor blogs.

Software 117

Software Reddit Marketing Survey 117

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 97% of respondents said video content and communication were useful after making a purchase.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

MARCH 18, 2024

Brown Brothers Harriman When it comes to financial content, there are two near-universal themes: Most people are on the hunt for more money, and they’re all itching for the secrets of how to get there. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Learning How to Be Fearless (client). 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

Critical Mention

NOVEMBER 6, 2018

This is a feature where customers can see the history of your company, where you’ve been and how you got to where you are today. Alternatively, you can create an infographic displaying the same information. StateOfWriting and SimpleGrad are two writing blogs that have a wealth of information on how to proofread your content yourself.

Social Media 65

Social Media Media Writing Infographics 65

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 30, 2015

SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

5W PR

JANUARY 31, 2024

How to use Tech PR to reach your target audience The most effective PR strategies begin with a deep understanding of a company’s target audience, who they are, how they consume information, their challenges and their motivations. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52