Agility PR Solutions

JANUARY 18, 2024

This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.

Product Launch 105

Product Launch Strategy Marketing How To 105

Cision

JANUARY 8, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. It’s best to do a formal update once per quarter, according to the business or marketing plan, but you may choose to refresh it far more often.

How To 259

How To Social Media Product Launch Construction 259

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Who will author the content?

Product Launch 85

Product Launch How To Leadership Analytics 85

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. Isn't it just a marketing thing? TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand?

Analysis 104

Analysis Brand Branding How To 104

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? We can't show you how to become the next Apple, but we can do the next best thing. Since you've been creating brand awareness and building a brand for a while, your marketing costs are also lower.

Brand 104

Brand Branding How To Measurement 104

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. He also has another decade and a half of experience in communications and marketing agencies. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

AUGUST 3, 2021

How to set earned media objectives that are right for your brand. Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? It is also important to be clear about how you define your objectives and measure success.

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. For example, Onclusive’s customers Equinix and Norton Lifelock have both conducted global surveys and then broken the data down by region to make sure it’s relevant to each geography and market.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. How can they make it big to the people who matter? Why is the product or service needed? Tap into the larger story.

Technology 157

Technology Product Launch B2B Facebook 157

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency. times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

Remote PR Jobs

MARCH 27, 2024

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Case Study 130

Case Study Study Writing How To 130

5W PR

AUGUST 31, 2020

With 2019 seeing an explosion in visual content, employing looping visuals allows marketing and communication pros to send messages in shorthand. Noting that animated GIFs matter in today’s PR and marketing landscape, marketing and communication pros should know how to make them. Choose the right Platform.

Product Launch 166

Product Launch Strategy Television Storytelling 166

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Cision

OCTOBER 28, 2016

But in business, some fears are actually healthy for you…if you know how to harness them. You want your product launch to be just right, but you worry that it won’t be. But it can feel intimidating to enter a market where others are knowledgeable experts in the field. Fear of Failure. Fear of Imperfection.

How To 120

How To Product Launch Technology Strategy 120

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. Also ask: What is the overall marketing commitment? What is the product launch timeframe? If that’s the case, don’t pretend otherwise.

How To 120

How To Case Study Product Launch Agency 120

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. But things can change over time. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

PRSay

MARCH 20, 2025

The real skill is knowing how to push back or redirect without stepping on a clients toes. The concept of FOMO is widely recognized in marketing and psychology, influencing decision-making processes. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

Waxing UnLyrical

OCTOBER 12, 2016

I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. We’ll see how the course does on launch day, but as Peter Drucker famously said, “If you can’t measure it, you can’t manage it.”.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

PR 20/20

OCTOBER 5, 2016

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The Impacts of Influencer Marketing.

Infographics 84

Infographics Marketing Product Launch Study 84

Prowly

FEBRUARY 28, 2025

These are some of the most common types of brand advocates: Loyal customers Employees Partners or affiliates Influencers Casual fans Here's how you can picture them in the form of a pyramid: In recent years, influencer marketing has become a major trend driving business results. The only motivation is their genuine love for the brand.

Brand 104

Brand Branding Employee Case Study 104

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96