Prowly

FEBRUARY 3, 2025

In this article, you'll find out what brand research is, why its so important, and how to do it correctly. By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content.

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Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The post How To Manage Controversial Issues appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Because they are emotionally charged situations that automatically segregate your audience.

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Prowly

DECEMBER 10, 2024

In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

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Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

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Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

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Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

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Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

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Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

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Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

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Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Operations.

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Prowly

JANUARY 29, 2025

Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? What makes a reputation management red flag? Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success.

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Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. If you’ve got some viral posts, then you’re ready for that “ebook.”. One thing an advanced guide does is give you a bigger reputation as an expert in your field.

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Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. But here are a few that get noticed and boost market reputation. HubSpot and LinkedIn have forged a very close content relationship and have created quite a few viral pieces like the ever-popular “ The Sales & Marketing Love Story ” and the insightful “ Master the Art of Social Selling.”.

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PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

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Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This is what will make or break your organization’s reputation over the long-term.

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Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc. Is prevention of a crisis possible?

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ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. So, as the new year approaches, here are our rules for advice to avoid. Don’t be too prepared for that CEO interview.

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Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your companys blunder on social media.

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Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your company’s blunder on social media.

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Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz. Create a how-to video on a popular topic. Horner is a regular contributor at Entrepreneur, Forbes, Inc.,

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The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation.

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Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. Once you have the data, analyzing it allows you to see what worked, what didn’t and how to adjust your future campaigns accordingly. They’re prepared for a crisis to go viral.

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Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.

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Social Media Media Employee Reputation 120

Buzzstream

JANUARY 16, 2025

Below, Alice Walker-Gibbons , Digital PR Lead at Embryo, explains how the Digital PR team uses BuzzStream as their outreach tool throughout all phases of executing the PR strategy. Read on to find out detailed examples of how they achieved it – and how. And, the results?

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5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

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Melissa Agnes

FEBRUARY 3, 2015

Helpful read: How To Identify your Crisis Plan’s Blind Spots. Never knowing if something is going to go viral against you in a negative way… but wait! Helpful read: A Look at Today’s Crisis Realities and How To Manage Them. Developing a reputation based on transparency, authenticity, trust and credibility.

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PRSay

APRIL 6, 2018

Viral videos. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. But the context of how that takes place has changed. United Airlines. Wells Fargo.

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Crisis Management Crisis Airlines Viral 125

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Everyone wants to produce viral content that gets shared all over the web. Brand your cover image.

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Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. ADDRESS AND MOVE ON!

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Crisis Airlines Viral Corporate 74

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. “How are you going to create something extraordinary if you’re optimizing for the same things as everyone else?” Measure Your Niche’s Density.

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Storytelling Case Study Crisis Viral 120

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

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PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In The urban poor is not the rural poor, said Haworth.

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5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. How to Write the Best Press Release? Newsworthy.

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NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation.

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Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

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Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

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