article thumbnail

Embracing change—4 predictions for the public relations industry in 2025

Agility PR Solutions

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.

Industry 180
article thumbnail

The beauty of PR: How small brands in the beauty industry can shine in a crowded market

Agility PR Solutions

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Cybersecurity Marketing Agencies Build Trust in a Skeptical Industry

Ronn Torossian

A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build Trust in a Skeptical Industry appeared first on.

Agency 195
article thumbnail

Building Brand Loyalty in the Cannabis Industry Through Marketing

Ronn Torossian

In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

article thumbnail

PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? For 2024, she envisions a “differentiation between those in the PR industry able to harness new AI tools, and those who will relegate their AI usage to entry-level use cases or the AI built into legacy or sector-specific tools.”

Trends 333
article thumbnail

Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations.

Crisis 78
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

We cover everything from industry cliches to data-based communication to strategy pointers and more. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.