Ronn Torossian

FEBRUARY 11, 2024

In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a powerful force. Generative AI, a subset of AI that involves machines creating new content, is reshaping the landscape of financial services.

Industry 195

Industry Financial Technology 195

Ronn Torossian

DECEMBER 11, 2023

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195

Financial Consumer Industry Technology 195

Ronn Torossian

NOVEMBER 27, 2023

The beauty retail industry is competitive and dynamic. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221

Retail Industry Reputation Brand 221

Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Ronn Torossian

NOVEMBER 5, 2023

The beauty industry is highly competitive and constantly changing. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape. It is influenced by beauty influencers and shifting consumer preferences.

Industry 195

Industry How To Consumer Branding 195

Ronn Torossian

NOVEMBER 21, 2024

A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build Trust in a Skeptical Industry appeared first on.

Agency 195

Agency Industry Marketing Data 195

Ronn Torossian

NOVEMBER 21, 2024

In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles.

Industry 39

Industry Brand Branding Marketing 39

Ronn Torossian

FEBRUARY 20, 2024

Building trust Fintech thrives […] The post PR is Necessary for Quality Control in the Fintech Industry, Here’s Why appeared first on. This is where public relations steps in, playing a surprisingly significant role in quality control beyond just generating positive buzz.

Industry 195

Industry Financial Data Publicity 195

PR for Anyone

JUNE 20, 2023

Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table.

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Steve Barrett on PR

DECEMBER 5, 2024

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

Industry 157

Industry Blogging 157

Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. But these are typically one-off outlets, and don’t show the overall change in the industry. But these are typically one-off outlets, and don’t show the overall change in the industry.

Blogging 468

Blogging Pitching Media Course 468

Notified

NOVEMBER 4, 2024

In this blog, we showcase GlobeNewswire by Notified press releases across industries – everything from tech and finance to automotive and healthcare.

Industry 111

Industry Examples Automotive Healthcare 111

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 520

Blogging Media Relations Tools Report 520

Wadds Inc.

OCTOBER 28, 2024

It calls for more transparent, ethical and streamlined industry-wide pitching processes. They prioritise industry expertise first, followed by budget and creative capabilities. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse.

Pitching 98

Pitching Industry Publicity Financial 98

Business Wire

NOVEMBER 26, 2024

Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

Automotive 402

Automotive Trade Shows Healthcare How To 402

Business Wire

DECEMBER 15, 2022

As we tackle these issues, the question of what the future holds for the news and communications industries arises. Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued.

Media Relations 495

Media Relations Media Trends Technology 495

Agility PR Solutions

NOVEMBER 20, 2024

The roles and their pay structures […] The post The rise of the content marketing industry: How compensation compares across roles appeared first on Agility PR Solutions. Content marketing grew quickly. This led to many specialized roles with unique abilities.

Content Marketing 109

Content Marketing Industry Marketing Education 109

Onclusive

DECEMBER 23, 2020

How can you use industry performance metrics to benefit your news releases? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.

Healthcare 370

Healthcare Data Industry Communications 370

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Disruptive.

Course 418

Course Meeting Industry Corporate 418

Onclusive

OCTOBER 16, 2020

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. Speaker Info.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Make sure to use terms familiar to those in your industry, and be conscious of keywords and phrases that spark ideas and answer questions. As a thought leader, your goal is to provide authentic insights into industry trends and business. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Cision

MAY 6, 2020

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 399

Industry 399

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Agency Writing 368

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation. These trends are revolutionizing product development and production.

Ethics 355

Ethics Trends Technology Industry 355

Business Wire

FEBRUARY 8, 2022

Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the industry by asking experts point-blank: “ Is the Media Doomed? ”.

Journalism 424

Journalism Blogging Report Industry 424

Business Wire

OCTOBER 4, 2021

For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Blogging 426

Blogging Customer Service Engineering Technology 426

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. We have all heard the saying “high risk, high reward.”

Storytelling 404

Storytelling Blogging Employee Industry 404

Business Wire

NOVEMBER 29, 2021

Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Trade Shows 398

Trade Shows Blogging Education Publicity 398

Onclusive

MARCH 11, 2020

Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry. Download this case study to learn how Livongo: .

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Comparison Software Enterprise 370

Ronn Torossian

SEPTEMBER 21, 2020

It’s essential for any business looking to remain a relevant competitor within their own industry, because anyone that doesn’t adapt to all of the changes soon is not going to […]. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

Agility PR Solutions

NOVEMBER 18, 2024

What can the industry expect in 2025? The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement.

Industry 120

Industry Marketing Agency Strategy 120

Cision

MARCH 20, 2020

Takeaways from our webinar with a panel of PR experts from across the industry. What should your brand do about your planned brand communications in the time of COVID-19?

Communications 371

Communications Marketing Industry Brand 371