Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

NOVEMBER 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER.

Marketing 255

Marketing Infographics Video Content Marketing 255

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MARCH 1, 2025

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture. billion by 2028.

Education 78

Education Analysis Measurement Infographics 78

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Melissa Agnes

MARCH 19, 2015

After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other criteria. What does this mean?

Crisis 157

Crisis Data Strategy Banking 157

5W PR

JULY 18, 2024

The cyber tech industry is a dynamic force that’s shaping today’s world. Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Press releases and media outreach Strategic press releases announce new solutions, industry insights, or company milestones.

Industry 78

Industry Crisis Communications Crisis Infographics 78

5W PR

AUGUST 12, 2024

In this landscape, the cybersecurity industry plays a critical role in safeguarding digital assets and infrastructure. However, the industry itself faces a significant challenge: building trust in an environment inherently defined by threats. This complexity can create a knowledge gap between the industry and the public.

Industry 78

Industry Education Infographics Data 78

Contently - Strategy

SEPTEMBER 5, 2024

The value of fintech case studies Case studies are often overlooked in fintech, an industry where products are so complex that customers and potential buyers struggle to understand what exactly they do. Many of them profile their actual customers, their challenges, and how Square has provided measurable benefits to their businesses.

Case Study 52

Case Study Study Storytelling Infographics 52

Buzzstream

JANUARY 28, 2025

Tracking whats genuinely going on in any growing industry can be challenging. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Industry Challenges 4. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). BuzzStream ) 5. BuzzStream ) 5.

Digital PR 71

Digital PR Brand Branding SEO 71

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value .

Measurement 75

Measurement How To B2C Infographics 75

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Deirdre Breakenridge

MARCH 23, 2016

Think about it in the context of where the industry is today. Visuals (photos, infographics, etc.). Measurement. She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Earned (publications like The New York Times). Newswires (press releases). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Finally, it’s always good to think beyond PR industry recognition.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Keep the tone conversational, but informative.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. How to Get Exposure and Links Using HARO.

Resources 120

Resources Marketing Small Business eBook 120

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. What does my target audience do outside my industry? Others may want visual content, such as video and infographics. 2015 B2C Content Marketing Trends. Who refers the most traffic to my site?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Report 106

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. In many industries, the sales cycle is long and investment is high.

Leadership 103

Leadership Reputation Measurement Video 103

Sword and the Script

NOVEMBER 3, 2015

Industry reading.” Or a knowledge measurement – a test of information retention? The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading.

Industry 60

Industry Pitching Twitter Survey 60

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Emerging technology continues to change the way readers consume the news and how media outlets report it.

Trends 120

Trends Mobile Media Print 120

Critical Mention

FEBRUARY 10, 2018

The public relations industry is constantly evolving. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. It’s truly an industry that never sits still. You can choose to work in a variety of industries. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Cision

OCTOBER 16, 2017

Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry. Additionally, we add new people directly from journalist and/or media outlets, by proactively monitoring changes in the media industry and directly from clients. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

Infographics 78

Infographics Engineering Comparison Case Study 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148