ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

JANUARY 28, 2025

Tracking whats genuinely going on in any growing industry can be challenging. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Industry Challenges 4. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%).

Digital PR 71

Digital PR Branding Brand SEO 71

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Today, digital PR aims to spark conversations where industry experts, thought leaders, and your target audience keep on chatting. As a result, you're competing against hundreds of pitches in a limited space.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

JANUARY 29, 2025

Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights. Understanding how to leverage each channel’s strengths while maintaining message consistency is key to successful integration. According to HubSpot, companies that blog receive 97% more links to their websites than those that don’t.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

MAY 26, 2016

Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience.

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Agencies and clients alike need to be monitoring current trends in the industry. Have an engaging pitch. It’s not always easy.

Pitching 140

Pitching Infographics B2B Study 140

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Comparison Survey 84

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 91

Pitching Survey System Journalism 91

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.

Branding 120

Branding Brand Media Infographics 120

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Share a statistic about your industry. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!

How To 130

How To Video Interviews YouTube 130

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry.

Media 149

Media Pitching Data Technology 149

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Most of their infographics only cost 1 credit, which is $345. (It

Digital PR 62

Digital PR Pitching Study Google 62

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Keep the tone conversational, but informative.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

MAY 6, 2016

MMX is a place for today’s marketers to come and learn about what’s new and exciting in the industry. What constitutes a great pitch for you? A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. What kind of stories are you looking for?

Infographics 120

Infographics Technology Pitching Education 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling. Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Buzzstream

NOVEMBER 6, 2024

Adjusting Outreach Frequency to Match Industry Relevancy : This approach can really work for any brand, but it’s smart to tailor the frequency of PR reports or surveys to the industry. It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this.

Digital PR 83

Digital PR SEO Data Report 83

Cision

JANUARY 22, 2016

Consistently producing quality content positions your brand as a thought leader in your industry and contributes to its overall reputation. Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Cision

FEBRUARY 15, 2016

Want to make the most of hosting industry events? Here are four steps to pitching reporters and getting coverage from your upcoming conference. Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry.

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. Press releases are the perfect medium to generate excitement and interest within your industry or niche.

Infographics 105

Infographics SEO Writing Pitching 105

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Prowly

FEBRUARY 13, 2025

Is your business the first thing that comes to mind in your industry? Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can also create a pitch and use AI support to make it even more successful. Or are you getting lost in the buzz?

Measurement 104

Measurement Tools Branding Brand 104

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Want to learn more ways to build relationships with influencers? Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

MARCH 8, 2016

This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. When pitching journalists, consider including photos or other multimedia to go along with your story. Brands should follow suit and start incorporating more multimedia content in their campaigns.

Trends 120

Trends Mobile Media Infographics 120

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

NOVEMBER 3, 2015

Industry reading.” The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading. Introductory pitches. by Frank Strong.

Industry 60

Industry Pitching Survey Twitter 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Pitch your client to appropriate media to discuss the survey in a greater context. Use the results as a starting point for an industry white paper and make it as shareable as possible.

Survey 120

Survey How To Construction Infographics 120

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

Interviews 120

Interviews How To Media Infographics 120

Bad Pitch Blog

OCTOBER 13, 2012

Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. We''re not even industry vigilantes. And we''re passionate about what we do and about our industry. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow.

Pitching 46

Pitching Infographics Conference Internal 46

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Generally speaking, the SaaS industry can be more competitive because there are a lot of similar products vying for the same spots or niche industries. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 133

Examples Software Pitching Tools 133