Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 134

eBook Product Launch Software Internal 134

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 71

Media Automotive Resources Financial 71

ISEBOX

JANUARY 6, 2016

Product Launches. Trending Industry News. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

PR Fuel

MAY 24, 2022

Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Are press releases even relevant anymore? The answer is yes!

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. However, not all product or brand releases warrant a press release. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 29, 2015

The logical way to approach the challenge is through process – repeatable PR process – here’s one way I tackle the problem: How PR can Integrate Industry Reading Efficiently into Workflow. At the same time, it’s infinitely more work, the deadlines are tighter and the demands are infinitely further reaching.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This not only provides value to your audience but also positions your brand as an authority in your industry.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Think about including quotes from top business executives, management personnel, industry experts, customers, and top influencers.

Writing 66

Writing SEO Google Local 66

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Infographics or images with quotes relevant to the show. Customer or industry partner deals and testimonials. Footage of a new product unveiling.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example.

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Add industry pros and influencers to a private Twitter list and engage with them regularly. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40