Sword and the Script

OCTOBER 29, 2024

Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We also did external comms (PR), internal comms, social media and analyst relations. Over time you can add volume.

Marketing 215

Marketing eBook Guidelines B2B 215

Remote PR Jobs

OCTOBER 29, 2024

Communication Skills: Effective communication is essential in PR—whether it’s engaging clients, pitching to the media, or collaborating with internal teams. For example, if you’ve managed a client in a complex industry, explain how you took the time to understand their brand and bring their vision to life.

Publicity 222

Publicity How To Examples Crisis Management 222

Prowly

FEBRUARY 11, 2022

Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), The post PR Internships: How to Create Win-Win PR Intern Opportunities appeared first on Prowly Magazine.

International 190

International Internal How To Pitching 190

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

OnePitch

FEBRUARY 27, 2025

As International Womens Day approaches in March, its the perfect time to spotlight the journalists whose work not only informs but also challenges the status quo. These journalists bring fresh perspectives, uncover untold stories, and hold power to accountall while navigating an industry that still grapples with gender disparities.

International 62

International Internal Storytelling System 62

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

JANUARY 14, 2025

Investing in online public relations training courses can help keep your teams skills sharp and updated with industry trends, allowing them to stay on top of evolving practices in the PR world. Promoting internal leadership will foster a positive remote work culture, helping with employee retention and often leading to increased productivity.

How To 162

How To Training Crisis Communications Leadership 162

Buzzstream

JANUARY 20, 2025

One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences and to get press coverage and all-important links to yourclients content. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data.

Digital PR 62

Digital PR International Internal Data 62

Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging International Internal Trends 196

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Amplify your message.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Comparison Software Enterprise 370

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local International 101

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

International 118

International Internal Insurance Insurance 118

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

NOVEMBER 4, 2021

These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Social environment analysis in your country and / or industry may reveal particular attitudes, societal trends and behaviors to keep in mind for your business. Legal factors.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations. Get Sarah McLachlan to film a PSA!

Journalism 344

Journalism International Internal Pitching 344

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. When flagging a new opportunity, we can share details on how this opportunity may help the client reach new verticals or audiences, or why this is such a big win with a notable editor in a specific industry. Chris Harihar , Partner . Hannah Kasoff , Account Executive

International 310

International Internal Meeting Leadership 310

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. Marcial holds an MBA from Florida International University and a bachelors degree in business administration from Saint Leo University. Also, we can learn from outside the industry.

Nonprofit 110

Nonprofit Leadership International Internal 110

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts.

SEO 339

SEO Reputation Local Consumer 339

Bianchi Biz Blog

OCTOBER 21, 2024

One of the world’s largest battery technology trade shows, the event brings together engineers, business leaders, top-industry companies, and innovative thinkers with more than 1,150 exhibitors to discover ground-breaking products and create powerful solutions for the future.

Automotive 92

Automotive Trade Shows Mobile System 92

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What are their international and global capabilities? . Define your KPIs. Establish your measurement framework.

Measurement 370

Measurement How To Analysis Hotels 370

Onclusive

JULY 27, 2023

These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams. Listing internal actions or notes promotes collaboration and clear communication within a team.

Tools 354

Tools Resources International Internal 354

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Cision

OCTOBER 7, 2016

Incite social sharing internally by asking your team and organization to get involved. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Social volume requires multiple voices and not just your brand’s.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Secondary audience: Industry journalists and bloggers.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. Executives who are subject-matter experts can share relevant insights on business happenings. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. million (84.6% million (73.4%

Print 100

Print Marketing Instagram Newspapers 100