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International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. What followed was a thread announcing a BK-backed scholarship program for female professional chefs in the UK restaurant industry. ” Clearly, it was meant to get our attention. It’s fragile.

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The Importance of Building Brand Reputation in Today’s Social World

Deirdre Breakenridge

Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force. I’ve been lucky enough to be a part of a number of great teams as we’ve built and maintained the reputation of brands on social networks. Event Mentoring Brand Reputation Jason Mollica public relations Social Media Champions'

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How to write an impressive entry-level Public Relations resume to land your first role

Remote PR Jobs

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. Social Media Management: In today’s digital world, social media matters in the PR and communications industry. Here is an example of a public relations intern resume.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Had Edelman finally grown into the principles it likes to espouse? But it gets worse!

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