Onclusive

OCTOBER 9, 2014

Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

Journalism 356

Journalism Content Marketing Technology Trends 356

Onclusive

OCTOBER 29, 2014

Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As a woman-owned business, Buchanan Public Relations is proud to recognize and honor the trailblazing women who have paved the way for the next generation of industry leaders.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Business Wire

APRIL 7, 2021

It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind. But what about the industry of news? Was the pandemic harmful or helpful?

Survey 197

Survey Industry Journalism Blogging 197

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> 60% of journalists say downsizing is their top challenge There’s far greater consensus around the top personal challenges than there is facing the industry overall.

Survey 183

Survey Journalism Report Pitching 183

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Branding Brand 147

Axia PR

JULY 9, 2024

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone.

Journalism 132

Journalism Strategy Media How To 132

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry?

Journalism 258

Journalism Social Media Study Comparison 258

Agility PR Solutions

OCTOBER 19, 2020

The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. The post Media takes a beating: New research raises red flags for journalism in the COVID era appeared first on Agility PR Solutions.

Journalism 149

Journalism Crisis Media Industry 149

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Deirdre Breakenridge

JANUARY 13, 2020

Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Last semester, Nicole took the introductory public relations course where she learned about the industry, important practices, and skills, as well as the importance of maintaining mutually beneficial relationships.

Video 339

Video Sports Journalism Education 339

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Data Journalism. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Business Wire

MARCH 14, 2024

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 261

Blogging Journalism Community Industry 261

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Under the Industry Dive umbrella is Cybersecurity Dive. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Journalism Trends Resources 296

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. And while this framework does the job, it’s not going to get you promoted, inspire customers or contribute to the evolution of your industry. And there’s no doubt as to why. What happens next? (a)

Branding 364

Branding Brand Pitching Journalism 364

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Writing Agency 368

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. As public relations professionals, we like to lament over fake news and how it’s misguiding people. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […].

Branding 311

Branding Brand Journalism Publicity 311

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value. In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers.

Measurement 334

Measurement How To Retail Analysis 334

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 221

Blogging Media Relations Journalism Writing 221

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. The paywall conundrum.

Media 310

Media Retail B2B Journalism 310

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. All PR teams want to earn coverage in top-tier media outlets.

B2B 319

B2B Company SMB Automotive 319

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Agility PR Solutions

FEBRUARY 17, 2025

Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Developing relationships with journalists is crucial if you’re studying media.

Study 94

Study Media Journalism Industry 94

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.”

Policies 309

Policies Creativity Reputation Groups 309

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

JUNE 2, 2021

Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? And that’s a problem.

Video 210

Video Journalism Study Survey 210

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Jon Gelberg, Inc. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

MARCH 5, 2025

Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage. Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times.

Media Relations 95

Media Relations Measurement Media Tools 95

Prowly

DECEMBER 3, 2019

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.

Branding 197

Branding Brand Journalism Industry 197