Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 221

Blogging Media Relations Journalism Writing 221

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Hinds is optimistic that the newspaper industry can take advantage. “We

Newspapers 181

Newspapers Industry Print Journalism 181

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry?

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. . The paywall conundrum.

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Agility PR Solutions

JULY 2, 2019

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Journalism 116

Journalism Print Report Industry 116

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Under the Industry Dive umbrella is Cybersecurity Dive. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Journalism Trends Resources 296

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 125

Media Relations Media Survey Pitching 125

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

B2B 78

B2B Company Publicity Media Training 78

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Media Relations is Hard and Getting Harder. It’s harder to know who is media and who isn’t.

Survey 118

Survey Media Relations Corporate Communications 118

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

FEBRUARY 17, 2025

Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism.

Study 94

Study Media Journalism Industry 94

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 95

Media Relations Media Content Marketing Corporate 95

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

NOVEMBER 29, 2017

At the world’s leading content marketing conference, Content Marketing World, you can learn and network with the best and the brightest in the content marketing industry. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together.

SEO 333

SEO Analysis Meeting Travel 333

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is.

Industry 100

Industry Agency Report Technology 100

Prowly

DECEMBER 3, 2019

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.

Branding 197

Branding Brand Journalism Industry 197

Cision

JUNE 21, 2016

However, I accepted an internship in Dallas after my sophomore year with Project Transformation, a non-profit working with underprivileged children, as a media, communication and PR coordinator. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Monetization tech for convergent media? What about automated customer communications management for highly regulated industries? In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

Shift Communications

JANUARY 18, 2018

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay. Account Executive, Healthcare .

Media Relations 76

Media Relations Healthcare Media Hotels 76