Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Comparison Software Enterprise 370

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

OCTOBER 28, 2024

As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates.

Marketing 101

Marketing Crisis Local Internal 101

5W PR

MARCH 25, 2025

Members who join these groups show 23% higher retention rates according to industry data. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. ” Tools like Google Keyword Planner help identify high-value local search terms.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

OCTOBER 7, 2016

Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318

Analysis Viral Trends Software 318

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

Transportation 78

Transportation Branding Brand Chemicals 78

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

Branding 78

Branding Brand Agriculture Chemicals 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Another effective strategy is localizing your content. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

AUGUST 23, 2024

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. Because of this, there are several things that hotels are doing to remain competitive in the industry and uphold a sustainable brand reputation. Try to source as many products locally as you possibly can.

Hotels 95

Hotels Industry Energy Local 95

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! My personal favorite move from an organization during this crisis is from the hotel industry.

Hotels 282

Hotels Branding Brand Guidelines 282

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. How has the public affairs industry changed over the years? Also, local news continues to be relevant. What has stayed the same?

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

JUNE 7, 2017

As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. This one media appearance exploded my business and put CastMedic Designs on the map! The list goes on and on but you get the picture.

Google 319

Google Reputation How To Television 319

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. Instead of asking customers to say great things about you, you are simply asking customers to help educate their peers, and that puts them on an industry pedestal. It’s a much gentler request too.

B2B 141

B2B Case Study Study Conference 141

5W PR

MARCH 29, 2025

The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. Water Conservation: Making Every Drop Count Water usage represents one of the ski industry’s greatest environmental challenges and PR opportunities.

Energy 78

Energy Education Employee Training 78

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming.

Travel 145

Travel Video Industry Tourism 145

PR Fuel

OCTOBER 8, 2022

Here are the top industries that benefit from hiring a PR company. Another industry that can benefit greatly from distributing press releases is the technology industry. Another industry that could benefit from PR services is the food & beverage industry. Curious as to which companies these are? Healthcare.

Industry 106

Industry Company Real Estate Tourism 106

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. There is a lot to learn (and will be learned) from this mainstream news channel.

Twitter 293

Twitter Community Ethics Radio 293

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Experts spokespersons can also offer opinions on recent attacks, industry moves, and regulatory issues.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

DECEMBER 24, 2024

The global shift towards sustainability has permeated every industry, including the alcohol sector. Governments worldwide are imposing stricter regulations on industries, including alcohol, to mitigate environmental impact. They utilize renewable energy, reduce waste, and source local ingredients.

Branding 78

Branding Brand Marketing Energy 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

FEBRUARY 28, 2025

The defense industry’s global nature means PR professionals must balance security requirements with transparency while maintaining positive relationships across borders. Successful adaptation requires research into local customs, business practices, and communication preferences.

International 78

International Internal Crisis Management Technology 78

PR for Anyone

MARCH 21, 2020

Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience?

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. The keys here are relevance and speed.

Pitching 333

Pitching Case Study Leadership Data 333

PR for Anyone

MAY 5, 2020

If your expertise is in your local market, talk about that. You just need to hone it, be specific on who your target market is and who you can help whatever industry you are into. Part Two of ‘Public Relations Case Study’ What do you know that you can share with the world that will help them overcome what they are going through?

Case Study 223

Case Study Study Publicity Travel 223

Prowly

MARCH 12, 2025

Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. There are still so many opportunities to earn mentions in paper publications on a national and local level. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

Cision

APRIL 25, 2017

The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts. And the public wants news it can trust, even if it doesn’t know the source.

Facebook 303

Facebook Newspapers Local Crisis 303