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5 ways AI is transforming the public relations industry

Agility PR Solutions

Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize, communicate, and measure success.

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How to Measure the ROI of PR (With Metrics That Actually Matter)

Prowly

In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. You can measure it by looking at things like media mentions, website visitors, search engine rankings, and how much your brand stands out compared to others. You need to know what works and where. #1

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How to Write an Effective Media Coverage Report for Your Executives

Remote PR Jobs

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

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Fragmented Media Require New Media Relations Tactics, Measurements

PRSay

Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage. With the news media landscape fragmented, we must reach the right audiences and use more insight to measure PR success.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. Relevance is the currency of modern media relations—and personalization is how you earn it.

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Measuring PR Effectiveness: A Complete Guide to Modern Tools and Metrics

5W PR

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

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Making Supplements Accessible: A Strategic PR Approach for Industry Leaders

5W PR

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. The supplement industry’s current $140 billion market value presents massive opportunities for companies willing to prioritize accessibility through strategic PR campaigns.