Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. Define your KPIs. Establish your measurement framework. Determine your PR measurement partner needs, requirements and budget.

Measurement 370

Measurement How To Analysis Data 370

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. BuzzSumo provides the latest trends in a given industry. Google Trends. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike. What does this mean for the public relations industry?

Print 60

Print Newspapers Media Advertising 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

SEPTEMBER 13, 2017

Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging. Printed and digital materials: sales collateral. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. What value do you provide them?

Corporate 270

Corporate Branding Brand Guidelines 270

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 82

Travel Pitching How To Guidelines 82

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Prowly

DECEMBER 11, 2024

Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Print and broadcast monitoring Traditional media are not dead.

Print 104

Print Analysis SEO Tools 104

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

5W PR

JUNE 25, 2024

The panelists shared their experiences and provided valuable insights into various facets of the PR industry. Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. Internships are a great way to start figuring this out early on.

Industry 78

Industry Publicity Groups Print 78

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. We’re tired of our entire industry taking a hit for the actions of its minority. Our traffic logs show that bad pitches get more traffic than our how-to articles. Consider the various outlets that send us pitches, and promote, our content. Our readers (you!)

Pitching 68

Pitching Case Study Print Google 68

Cision

AUGUST 9, 2017

The PR Industry can Finally Realize its Full Potential. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Pitch to your strengths. Freshen and update them regularly with industry and category news that’s relevant to your audience. Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. So pitch away. Transcript Hi everybody.

Television 130

Television Radio Pitching Print 130

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 135

Software Pitching System Analytics 135

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. Don’t dangle “exclusive” for a mediocre idea.

Survey 94

Survey Industry Leadership Study 94

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Right now what is relevant is COVID-19. That's relevant.

Media 130

Media Television Exercises Newspapers 130

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The business pitch. Industry-watchers say Manning’s “second act” is acting due to his natural star quality. The fashion factor. ” A star is born.

Sports 149

Sports Fashion Print Pitching 149

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. What trends are you seeing in the news business that the PR industry ought to know about? Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. T his piece written for a 3D printing company , does just that. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. The PR team should be constantly generating ideas for articles to pitch to journalists. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Reach out to analysts.

Leadership 149

Leadership B2B Tools Conference 149

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. How do you envision the future of PR? to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120