Prowly

DECEMBER 11, 2024

Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Print and broadcast monitoring Traditional media are not dead.

Print 104

Print Analysis SEO Tools 104

Prowly

JANUARY 23, 2025

Use Media Monitoring to create queries and set up alerts for competitor mentions, industry keywords, or thought leaders. Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Data-based PR is the new reality.

Pitching 104

Pitching How To Media B2B 104

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Prowly

JANUARY 14, 2025

Its not just about AItheres so much more thats going on in the industry right now. First we've added TikTok and YouTube , then partnered with industry leaders, LexisNexis and TVEyes, for print and broadcast monitoring. A new tide is coming in PR, and you can either sink or swim.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

JUNE 2, 2021

Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

APRIL 27, 2017

And it’s here where I feel the industry has been short on specifics. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Industry Vertical Data. It’s another thing to actually to do it. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Branding 370

Branding Brand Media Measurement 370

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. Print Materials High-quality print materials, such as brochures, flyers, and posters, can be used to promote special events, promotions, and new offerings.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. For the PR industry, this all spells opportunity.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 24 years of B2B PR experience representing clients across multiple industries. If you can, offer some information (percentages instead of actual figures, etc.)

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

Technology 266

Technology Television Web Social Media 266

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Now, they have to connect more directly with target audiences.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. Define your KPIs. Establish your measurement framework. Determine your PR measurement partner needs, requirements and budget.

Measurement 370

Measurement How To Analysis Hotels 370

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

Flack's Revenge

JUNE 8, 2023

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Web 156

Web Print Software Industry 156

Prowly

FEBRUARY 28, 2025

And remember that a well-placed mention in an industry-specific blog can be just as impactful, even without a link. Use the "Keywords" filter to narrow down mentions to specific terms, like your brand name or industry terms. Be sure to check mentions in print magazines, radio programs, and television. 4 Select keywords.

SEO 104

SEO Print Social Media Tools 104

Buzzstream

FEBRUARY 17, 2025

But, on a non-SEO level, we are moving towards a brand-first industry. But, brands in more competitive industries can take much more time and links. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. What Does it Impact? What Does It Impact?

Digital PR 112

Digital PR Report Google Radio 112

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

OCTOBER 10, 2017

In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . You can no longer simply email journalists and hope to get coverage online or in print-based media. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Cision

SEPTEMBER 13, 2017

Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging. Printed and digital materials: sales collateral. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. What value do you provide them?

Corporate 270

Corporate Branding Brand Guidelines 270

Sword and the Script

SEPTEMBER 8, 2020

More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 113

Survey Industry Leadership Study 113

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. Industry comment: CIPR and PRCA “The COVID-19 UK public relations agency startup report is an inspiring read. It’s hard not to feel optimistic about the future of our industry after reading the findings.

Agency 161

Agency Report Print Healthcare 161

Prowly

FEBRUARY 18, 2025

But only if you've been in the industry for 10 minutes. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Creating successful PR campaigns means determining early on what you want to achieve. became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. Press releases should lead with a compelling hook that answers “why now?”

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Prowly

FEBRUARY 20, 2025

External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals. For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools.

Writing 104

Writing Communications How To International 104