Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. No more wasting time on translation. Proof of progress.

Examples 104

Examples Automotive Media Print 104

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

Cision

OCTOBER 10, 2017

In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . You can no longer simply email journalists and hope to get coverage online or in print-based media. Let’s examine three ways of distributing content and how to get them up to date. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

SEPTEMBER 13, 2017

Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. What value do you provide them?

Corporate 270

Corporate Branding Brand Guidelines 270

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Now, they have to connect more directly with target audiences.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Also, think of your organization’s thought leaders and brand ambassadors, alongside other industry influencers. Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication?

Agency 120

Agency Real Estate Print Pitching 120

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 107

Banking Content Marketing Examples Industry 107

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. It was a decision that my grandfather seemed to regret almost immediately when he noticed, from two rooms away, that I wasn’t feeding an industrial shrink wrapper at maximum speed. Keep up with the changing PR industry.

Survey 120

Survey Print Creativity Energy 120

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. Industry-watchers say Manning’s “second act” is acting due to his natural star quality. The health angle. The fashion factor.

Sports 149

Sports Fashion Print Pitching 149

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120

Print Mobile Software Writing 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings.

Media 136

Media Mobile Telecommunications Pitching 136

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

Rock the Status Quo

DECEMBER 2, 2014

I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. They want to use me as a media platform.

Pitching 157

Pitching Twitter Print Software 157

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.

Meeting 96

Meeting Automotive Media Journalism 96

Prowly

FEBRUARY 13, 2025

You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards.

Software 104

Software Reputation Examples How To 104

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Your press release needs to adhere to industry-standard structure and formatting. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. Use the Right Outlets.

Radio 105

Radio Writing Local Newspapers 105

Stephen Waddington

OCTOBER 16, 2018

This was a necessary intervention as one of the end goals was a book that CIPR members and the wider PR industry would be prepared to buy. She writes about the drive to professionalism in PR, and how young people hold the key to bringing about change thanks to their commitment to qualifications and professional development.

Handbook 114

Handbook Community Print Writing 114

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 6) Pitch the story to an industry newsletter. 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. For example, a business that is in the travel industry would most likely target travel news and publications. New business wins Industry publications will often publish media releases about business’ winning new accounts and signing new contracts.

Media 89

Media eBook Survey Travel 89

PR Fuel

NOVEMBER 11, 2021

Writing effective press release headlines and content can help capture the interest of both your audience. It’s one of the oldest and most enduring marketing strategies, with the advertising industry valued at $348.4 The process of writing a business press release itself only takes several hours. What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105