Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JULY 13, 2021

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

FEBRUARY 5, 2025

The integration of AI into nearly every device demonstrated how the beauty industry is evolving and how beauty PR and digital marketing strategies need to adapt to highlight smarter, more personalized products. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market.

Technology 78

Technology Product Launch Analysis Storytelling 78

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What’s interesting about this product?

Product Launch 60

Product Launch Interviews Engineering Technology 60

5W PR

FEBRUARY 1, 2025

This includes sharing company updates, industry insights, workplace culture snapshots, and professional achievements. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. Crowdfunding.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

AUGUST 4, 2015

Industry trade associations. Industry influencers. In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script. Salesforce. Existing customers (ideally, your evangelists).

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies.

Interviews 309

Interviews Product Launch Radio Media Training 309

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

5W PR

DECEMBER 11, 2024

Several strategies have emerged as effective ways to capitalize on this growing industry. Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. It is vital that you find someone covering your industry. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Prowly

FEBRUARY 18, 2025

But only if you've been in the industry for 10 minutes. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The end result is (ideally) an increase in revenue as well. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Deirdre Breakenridge

MAY 23, 2017

So make your blog a two-for-one: a place where you can connect with and inspire others in your industry, and give your clients a little extra “love”. I’ve “covered” book releases, product launches, and restaurant openings. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

JANUARY 16, 2025

Highlight new product launches, brand collaborations, and unique stories that pique media interest. Attend industry events, offer exclusive previews of new products, and provide personalized pitches to build rapport and secure valuable media coverage. Press releases should be concise, informative, and engaging.

Brand 78

Brand Branding Marketing How To 78

PRSay

MARCH 20, 2025

If a client wants to land a feature in a top-tier publication immediately, then suggest starting with a niche industry outlet(s) to build credibility first. Referencing credible sources or industry standards can increase the effectiveness of your argument. Position it as industry best practice. Frame it as testing.

Leadership 60

Leadership Pitching Case Study Product Launch 60

5W PR

MARCH 19, 2025

Their campaigns often include multiple phases – from initial product reveals at industry events to coordinated influencer programs closer to key shopping dates. This layered approach helps maintain sustained visibility while building anticipation for major launches.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Prowly

DECEMBER 11, 2024

Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. And monitoring competitors is a necessity to do just that.

Print 104

Print Analysis SEO Tools 104

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Reach: Newswire services reach an extensive network, so a newswire release will reach online news sites, portals, databases, and websites devoted to specific industries. Benefits of using a newswire. You can also choose to have your press release sent to regional, national, or international media.

SEO 279

SEO Print Financial Product Launch 279

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

Prowly

FEBRUARY 20, 2025

External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals. For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools.

Writing 104

Writing Communications How To Internal 104

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. Listen to your competitors’ thought leaders, such as executives, managers and others.

Brand 174

Brand Branding Product Launch Strategy 174

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. See this earlier post for more on how to nail a dream PR job.

B2B 159

B2B Apparel Product Launch Agency 159

Remote PR Jobs

SEPTEMBER 27, 2024

Online Platforms: News portals and industry-specific websites publish your press release. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively.

Crisis Management 251

Crisis Management Analytics Radio Analysis 251

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

Product Launch 57

Product Launch Film Energy Storytelling 57

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. GE Capital and IT&T, and as a vice president with industry powerhouse Burson-Marsteller. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

The Hoyt Organization

AUGUST 9, 2024

The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers. Conclusion Public relations plays a key role in the travel and hospitality industry. One of the main objectives of PR is to build brand awareness.

Travel 78

Travel Tourism Industry Publicity 78

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. By utilizing well-planned comm strategies, organizations can create a robust network of stakeholders who are aligned with their mission and vision, resulting in long-term success and sustainability.

Tools 354

Tools Resources Internal International 354

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 Back in the day, we rented a TV entertainer or book author for a product launch. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020.

SEO 204

SEO Analytics B2B Measurement 204

B2B PR Sense

JANUARY 5, 2018

Product launch. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. This uses your expertise and industry knowledge to establish as a leading authority and go-to pro in your industry. As a thought leader, your opinion becomes sought after by journalists and others in your industry.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238