Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. It is also important to be clear about how you define your objectives and measure success.

Brand 370

Brand Branding Media Measurement 370

5W PR

FEBRUARY 1, 2025

This includes sharing company updates, industry insights, workplace culture snapshots, and professional achievements. Platform Selection and Management Choosing the right technology platform supports program success. Content Strategy and Resources Providing employees with ready-to-share content removes barriers to participation.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

5W PR

DECEMBER 11, 2024

Several strategies have emerged as effective ways to capitalize on this growing industry. Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What does it mean for the industry?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What does it mean for the industry?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What does it mean for the industry?

Product Launch 60

Product Launch Interviews Engineering Technology 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? In technology PR work, there is no shortage of land mines. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news. Articles in their raw form aren’t measurable. Cool beans. What does that mean for PR?

Measurement 150

Measurement Analytics Product Launch Data 150

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries.

Fashion 86

Fashion Sports Technology Apparel 86

OnePitch

FEBRUARY 6, 2025

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

Product Launch 57

Product Launch Film Energy Storytelling 57

Prowly

FEBRUARY 20, 2025

External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals. For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. Worse, they may let the news trickle out without a proper media strategy.

Pitching 205

Pitching Agency Internal International 205

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

A new wearable device that lets you access help in an uneasy situation is more compelling than “an industry-leading solution that leverages disruptive technology.” Keep your ear to the ground and leverage what’s going on in the world and your industry, to increase potential coverage. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

5W PR

JANUARY 16, 2020

They’ve established a close-knit audience based on interests and industry. Since live video channels offer communication professionals an effective and cost-friendly outlet to share product launches, press conferences, and behind-the-scene discoveries, PR professionals should further their prowess in live streaming apps.

Trends 120

Trends Communications Big Data B2C 120

Cision

OCTOBER 28, 2016

You want your product launch to be just right, but you worry that it won’t be. Use this as impetus to learn everything you can about your industry, about other players, and about technologies that can make you more competitive. They can see your potential better than you, and they wouldn’t lie. Fear of Imperfection.

How To 120

How To Product Launch Technology Strategy 120

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) For starters, many clients have trusted, long-standing relationships with industry publications, and it can be disruptive to insert the PR firm as an intermediary.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media.

B2B 120

B2B Trends Product Launch Report 120

5W PR

MAY 30, 2024

Enhancing public familiarity and positioning the brand as a tech industry forerunner. Stirring up interest and expectation for a new product or service unveiling. Earning credibility and positioning oneself as an industry expert within a particular area. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. Building in flexibility makes good PR and business sense. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. These brands are leaders in their industry. #2 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Brand 104

Brand Branding How To Measurement 104

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Next week: Announcing $100 billion funding round.

Media Relations 107

Media Relations How To Media Pitching 107

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

APRIL 25, 2024

Featuring hundreds of panels over the 2 days, you will be exposed to the critical cross sector conversations between CPOS, Utilities, OEMS, Government, Cities, Transport Operators needed to move this industry forward 4. MOVE America presents a unique opportunity to reach the entire mobility industry in one place.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?

Publicity 120

Publicity Product Launch Construction Exercises 120