ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. Crowdfunding.

Company 222

Company Trade Shows How To Product Launch 222

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Remote PR Jobs

SEPTEMBER 27, 2024

Online Platforms: News portals and industry-specific websites publish your press release. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. Not very human, Edelman, not very human. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JULY 10, 2017

Following this rule shows your desire to keep your contacts informed about a company and industry on their radar, but not in a way that shows blatant disregard for what they cover. Those aren’t great reasons to send it as a pitch to industry press, however. A frivolous or irrelevant product. Trust us, it isn’t news.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

FEBRUARY 28, 2025

Set Up a Collaborative News Monitoring System Dedicate daily time (especially the first hour) to monitor news sources like Google News, BBC, NY Times, and niche industry sites. Use industry events, awareness days, and major reports as structured, semi-predictable reactive opportunities. Vince: Yeah. Um, and then we check kind of BBC.

Strategy 62

Strategy SEO Pitching Banking 62

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Some industries, like Finance or Entertainment, are more conducive to reactive PR opportunities and may yield more coverage overall. What is Proactive PR? Proactive PR is any planned PR story.

Pitching 62

Pitching Trends Google Data 62

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 104

Nonprofit Local Writing Examples 104

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Do your industry reading.

Journalism 147

Journalism Media Relations Report Media 147

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. Writing a Press Release. The Best Press Release Writing Service Knows Your Brand. What is a Press Release?

Writing 52

Writing How To SEO Infographics 52

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. For example, a business that is in the travel industry would most likely target travel news and publications. New business wins Industry publications will often publish media releases about business’ winning new accounts and signing new contracts.

Media 89

Media eBook Survey Travel 89

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 212

Marketing Content Marketing Data Social Media 212

Public Relations Sydney

OCTOBER 8, 2014

For example, a business that is in the travel industry would most likely target travel news and publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 105

Advertising Advertising Writing Product Launch 105

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

PR Fuel

JANUARY 24, 2022

Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Segment your audience based on behavior, demographics, and location.

Creativity 111

Creativity Data Measurement Product Launch 111

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. Often times, startup execs think anyone covering their space should be writing about them.

Consumer 131

Consumer Product Launch Agency Sports 131

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

5W PR

MAY 30, 2024

Enhancing public familiarity and positioning the brand as a tech industry forerunner. Stirring up interest and expectation for a new product or service unveiling. Earning credibility and positioning oneself as an industry expert within a particular area. explain how it will enhance lives or revolutionizes an industry.

Technology 78

Technology Product Launch Construction YouTube 78

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved.

Product Launch 131

Product Launch Measurement Marketing Meeting 131

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. Their product is in direct competition with yours. Not so fast!

Writing 97

Writing Small Business SEO Local 97

PR Fuel

DECEMBER 2, 2020

You want to focus on ones that have an interest in your industry. If there’s a publication that targets your industry, this is a better option than a general publication. Let’s suppose you run a tech company that has launched a new pair of headphones. Write A Pitch. We can help with writing your press release.

Pitching 82

Pitching Writing Product Launch Blogging 82

PR Fuel

MAY 24, 2022

Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Writing a good press release can be a challenge. The answer is yes!

Writing 72

Writing Product Launch Infographics Pitching 72

Solo PR Pro

JANUARY 18, 2022

Her industry contacts began sending her clients, and her solo career took off. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. She’s looking at auditions for local choral groups and trying her hand at some fiction writing.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107