Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. Hyper-Personalized Marketing One of the most significant advantages of AI in B2B […] The post 5 ways that AI is impacting B2B technology marketing strategies first appeared on Agility PR Solutions.

B2B 100

B2B Technology Strategy Marketing 100

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

JANUARY 8, 2025

Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030.

Automotive 100

Automotive Industry Communications Technology 100

Agility PR Solutions

NOVEMBER 14, 2024

The logistics industry is in the midst of a PR pressure cooker. Customers, accustomed to the instant gratification of nowadays, have zero patience for delivery delays or mishaps.

Technology 100

Technology Brand Branding Viral 100

Ronn Torossian

DECEMBER 5, 2024

From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years. In the world of public relations, change is inevitable.

Digital PR 195

Digital PR Strategy Reputation Technology 195

Prowly

JUNE 28, 2022

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […].

Technology 244

Technology Report Industry Trends 244

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. Whether its a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a companys reputation.

Crisis Management 78

Crisis Management Technology Crisis Reputation 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

Technology 170

Technology Strategy Privacy Healthcare 170

Reputation Us

MARCH 17, 2025

ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. What Is The Reputation Health Score? Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Business Wire

DECEMBER 15, 2022

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

Media Relations 498

Media Relations Media Trends Technology 498

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Ronn Torossian

DECEMBER 11, 2023

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195

Financial Consumer Industry Technology 195

Agility PR Solutions

FEBRUARY 3, 2025

With new technologies, patient-centered care models, and heightened public awareness about health issues, healthcare organizations are facing both unprecedented opportunities and challenges. Healthcare is undergoing a profound transformation.

Healthcare 94

Healthcare Industry Communications System 94

Ronn Torossian

DECEMBER 11, 2023

We are currently in one of those moments, where emerging technologies are shaping the world. These innovations will transform industries, daily lives, and how people engage with the world. Computing power Computing power drives innovation in many technological fields.

Technology 195

Technology Course Industry 195

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.

Technology 203

Technology Customer Service Software How To 203

Ronn Torossian

FEBRUARY 11, 2024

In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a powerful force. Generative AI, a subset of AI that involves machines creating new content, is reshaping the landscape of financial services.

Industry 195

Industry Financial Technology 195

Ronn Torossian

FEBRUARY 4, 2024

AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.

Technology 150

Technology System Industry 150

Business Wire

OCTOBER 4, 2021

For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines.

Blogging 430

Blogging Customer Service Engineering Technology 430

Agility PR Solutions

FEBRUARY 23, 2025

In my years working with procurement processes, I’ve witnessed firsthand how technology is revolutionizing the industry. What’s particularly interesting is how public relations has now become an essential part of the modern procurement tech stack.

Technology 172

Technology Industry Publicity Trends 172

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Legal factors.

Analysis 370

Analysis Tools Policies Reputation 370

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Comparison Software Enterprise 370

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation. These trends are revolutionizing product development and production.

Ethics 355

Ethics Trends Technology Industry 355

Agility PR Solutions

JANUARY 5, 2025

While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity. Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood.

Ethics 114

Ethics Journalism Media Technology 114

5W PR

MAY 21, 2024

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

Agility PR Solutions

FEBRUARY 25, 2025

From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 105

Hotels Marketing Travel Technology 105

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform. Too complicated? AI: Friend or foe?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . If you’ve spoken at industry conferences, upload the video. As a thought leader, your goal is to provide authentic insights into industry trends and business.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Privacy laws spook marketers.

Privacy 434

Privacy Case Study Advertising Advertising 434

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.

Automotive 92

Automotive Trade Shows Mobile System 92

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Paltry budgets.

B2B 180

B2B Survey Marketing Analysis 180