Agility PR Solutions

NOVEMBER 14, 2024

The logistics industry is in the midst of a PR pressure cooker. Customers, accustomed to the instant gratification of nowadays, have zero patience for delivery delays or mishaps.

Technology 100

Technology Brand Branding Viral 100

Cision

OCTOBER 7, 2016

Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318

Analysis Viral Trends Software 318

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. You can target ads based on location, industry, job title, and more. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. The post Going Viral Is Not a Video Strategy appeared first on Contently.

Viral 110

Viral Video Strategy YouTube 110

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

5W PR

APRIL 8, 2025

Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

5W PR

NOVEMBER 12, 2024

By investing in high-quality educational content, brands can establish themselves as industry authorities and attract a loyal following of informed consumers. The Impact of Interactive Challenges and Trends TikTok’s viral challenges and trends have significantly shaped beauty marketing strategies.

Trends 78

Trends Consumer Marketing Viral 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. My personal favorite move from an organization during this crisis is from the hotel industry. Wouldn’t you know it, Molson Coors was listening. Olive’s plea – and the brand’s response – was even picked up by CNN.

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

NOVEMBER 1, 2024

Strategies to Grow and Support Your Influencer Network: Influencer Tiers & Budgets: From celebrity partnerships and industry experts to micro-influencers and community-level advocates, we help you strategically allocate your budget across varying layers of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

NewsWhip

DECEMBER 2, 2024

Influencers, industry analysts, and the public debated everything from the design itself to its broader implications, fueling a second wave of interest hours after the announcement. From early social media mentions to viral moments and cross-platform engagement, you’ll gain insights into every stage of a story’s journey.

Reddit 78

Reddit Viral Travel Analysis 78

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

Social Media 104

Social Media Reputation How To Media 104

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The Impact of Science and Innovation The beauty industry has always pushed the envelope with innovation, and this year’s event was no exception.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Used in the context of physics or financial services, leverage is an appropriate industry-specific term. This means that a crisis is never a “social media crisis”, but rather a crisis. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry. You also need to keep up with your industry. There’s nothing wrong with holding on to the art of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

APRIL 11, 2025

It's difficult to assess your own performance if you're not benchmarking yourself against your competitors and industry. Perhaps a customer complaint goes viral before your team even sees it? Or maybe an industry influencer calls you out and it starts a whole movement? Try measuring SoV and do a thorough sentiment analysis.

Reputation 104

Reputation Measurement Report Brand 104

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it.

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Share Tweet Share. Boost your Brand Awareness. SCHEDULE A DEMO. Priscilla Osorio.

Viral 70

Viral Radio Media Sports 70

Prowly

DECEMBER 9, 2024

Its target audience includes business leaders, investors, and trendsetters who crave actionable advice and industry updates. #2 A must-read for industry insiders and entertainment buffs, its where showbiz gets serious and seriously fun. #15

Pitching 104

Pitching Sports Analysis Financial 104

Onclusive

JUNE 1, 2023

Using deep social listening of journalist and thought leader commentary, you can build target media lists by identifying who is writing about your industry and pitch them the most relevant and timely stories. And with many journalists covering multiple niches and hopping from one freelance gig to another, this is invaluable.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. If I were to define it, I’d say it’s “understanding the performance of earned, owned, or newswire media through its impact on bottom-line metrics that are specific to your business.”.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. it’s worth noting these attitudes differ somewhat based on journalists industry and age.

Video 205

Video Journalism Social Media Study 205

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation. How can you become crisis ready?

Crisis 179

Crisis Crisis Management Brand Branding 179

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. 2 Social media listening Monitoring and analyzing real-time conversations about your brand, competitors, and industry can be the cherry on top of your PR strategy.

Examples 104

Examples Brand Branding How To 104

Remote PR Jobs

JULY 11, 2024

Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Their social media draws a perfect line of self-deprecation, transparency and authenticity.

Brand 213

Brand Branding Storytelling Airlines 213

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Industry Influencers. Twitter is the best for digging into multiple relevant conversations.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. It’s given rise to a new PR challenge: misinformation.

Brand 123

Brand Branding Viral Reputation 123

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. With the industry moving forward so fast, it doesn't hurt to learn something new (even if you're a seasoned PR professional).

Twitter 104

Twitter Software Tools Social Media 104

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. Forget the Silicon Valley playbook of viral trends and flashy apps. It also involves influencing the future.

Industry 78

Industry Publicity Ethics Privacy 78