Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Depends upon information obtained from other reputable sources. But I am a tad bias.

Infographics 174

Infographics Comparison Construction Retail 174

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Infographics. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Decks should be both visually appealing and informative. of proposals see higher engagement from visuals such as infographics and original images. . Make it look appealing.

Case Study 304

Case Study Infographics Energy Data 304

Deirdre Breakenridge

SEPTEMBER 3, 2014

With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Conduct thorough market research to gain a comprehensive understanding of the ideal customer profile.

Leadership 78

Leadership B2B Tools Engineering 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

DECEMBER 20, 2017

Provide Useful Information. Another strategy to employ involves providing users with useful information. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing? Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Cision

MAY 12, 2017

Question 3: Verbatim comments include: If I can’t get information on Blomberg. I may visit based on 3rd party information. This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer.

Infographics 149

Infographics Comparison Retail Study 149

5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. According to SEMrush’s State of Content Marketing Report, companies using three or more analytics tools are 57% more likely to achieve their content marketing goals.

Data 78

Data Strategy How To Analytics 78

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. They’re great for providing information that you want to depict in a visual way to better engage your audience.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

AUGUST 23, 2024

It can help ensure that your content marketing goals are effective and consistent across various parts of the organization and that no one is going rogue and spending time creating something that won’t help you reach your goals. Can you group these audiences into specific personas to better direct your marketing efforts?

Strategy 70

Strategy SEO Infographics Meeting 70

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Stern + Associates

JULY 24, 2024

B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them.

B2B 114

B2B Marketing Analytics Case Study 114

5W PR

MARCH 1, 2025

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture. billion by 2028.

Education 78

Education Analysis Measurement Infographics 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

Melissa Agnes

MARCH 19, 2015

For example, Anthem didn’t take the necessary precautionary measures and it turned out that 80 million of their stakeholders’ confidential information was hacked. Check out our infographic to find out what to do to protect your mobile device … and your identity!” What does this mean?

Crisis 157

Crisis Data Strategy Banking 157

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

Flack's Revenge

MARCH 4, 2015

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Good marketers like to tap the latest methods for reaching customers.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

APRIL 13, 2017

That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. It’s the perfect home for such information.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work.

Writing 220

Writing Report How To Google 220

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. Context conscious content.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

JUNE 13, 2017

There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. Once you understand their complete persona, you can craft a message that informs and inspires loyalty. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

The Proactive Report

DECEMBER 24, 2014

percent access content/information. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' If your immediate reaction is ‘games, of course’, think again. access the Internet. percent check email. percent listen to music. 46 percent play games.

Mobile 201

Mobile Strategy Web Consumer 201

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Create a strong content marketing plan. If readers don’t find your content important, it will be of no use, no matter how informative it is.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. One question stood out.

B2B 148

B2B Marketing Survey Software 148

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145