5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. Informed Decision Making Instead of Trial and Error.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Is it the number of eyeballs on a particular page or click-throughs on a CTA?

Strategy 71

Strategy SEO Infographics Meeting 71

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. So if people are searching on new AI backed platforms like search GPT or Gemini, then where are these large language models getting their information?

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

NOVEMBER 19, 2021

Businesses can build a devoted following using content marketing that is informative and compelling. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Not all content is good content; they should impart valuable information.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Once your holiday season is over it will be time to measure the success of your work. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

Katie Paine's Measurement Blog

JULY 14, 2016

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” ” However, what you haven’t seen (until now) is this infographic we created via Piktochart.

Infographics 40

Infographics Measurement How To 40

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. If it’s a client blog instead of a guest post, don’t ignore security measures to protect clients from being hacked Don’t forget to stop and put yourself in the reader’s shoes before writing! Tell stories, be visual and have a unique voice.

Writing 203

Writing Blogging Pitching Content Marketing 203

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Prowly

FEBRUARY 3, 2025

The main benefits of brand research can include precise audience targeting, improved PR strategy results, evaluation of gaps and opportunities, and informed budget allocation, especially for small agencies or PR teams. START YOUR FREE TRIAL TODAY What are the benefits of brand research? 3 You need to increase social media engagement.

Examples 104

Examples Brand Branding How To 104

Cision

SEPTEMBER 9, 2016

Your press release must be the complete package, offering the information people want in a style they prefer. The headline needs to be direct, informative and attention-grabbing – all in a matter of about 50-60 characters (60 characters is Google’s cut-off point). Keep the tone conversational, but informative. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Text (long or short form). Video (amateur or professional).

Communications 150

Communications How To Analytics Public Affairs 150

Presspage

JANUARY 21, 2025

Contact information : Ensure journalists can quickly get in touch. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. The angle or information you highlight for one journalist or media outlet might need to differ for another.

Writing 78

Writing How To Product Launch Crisis 78

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. 46% believe a digital PR campaign takes 3-6 months to see measurable results. BuzzStream ) 5.

Digital PR 71

Digital PR Brand Branding SEO 71

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. The cost: HubSpot’s repository of information is free, but you may need to give them your email address to access certain documents. How to Measure Guest Posting ROI. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Cision

APRIL 7, 2017

Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 20, 2016

The more information you have on your supporters, the better you can tailor your messaging to ensure it resonates. Measure, analyze, send and repeat. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

Infographics 120

Infographics Storytelling Film Content Marketing 120

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Presspage

AUGUST 12, 2020

In terms of a newsroom, UX might influence the layout of the page, the fonts used, the color palette, and the information architecture. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. Information Architecture.

Brand 117

Brand Branding Infographics Analytics 117

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Contact details – the lack of contact information on news content is still the number one complaint from reporters.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

OCTOBER 16, 2017

As background, Cision’s research department makes tens of thousands of media updates to our influencer database each day, using multiple sources of information and technologies. Anyone added to our database is notified so that they can update their information or opt out, but unfortunately, these messages can be missed.

Media 149

Media Pitching Data Technology 149

Bad Pitch Blog

SEPTEMBER 2, 2014

1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

PRSay

JUNE 11, 2021

During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Another way we presented the information was through our daily podcast.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JULY 13, 2016

Subscription forms, email newsletters, RSS feeds and paid media all make it easy to inform audiences about additional ways your brand can solve their problems. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

PRSay

JUNE 26, 2016

If you’re using social media in your planning, then you will be ready for not only the highly informative discussions and engagement with your audience, but also to uncover and minimize the negative issues that arise during your campaign. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Focus on delivering genuine value to the audience by offering solutions to their problems, answering their questions, or providing insightful information.

Infographics 78

Infographics Engineering Comparison Case Study 78

Cision

MARCH 21, 2016

To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen. They must reconsider how they create, distribute and pitch their thought leadership. Multimedia.

Trends 120

Trends Mobile Media Print 120

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 103

Leadership Reputation Measurement Video 103

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software International 137

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics Pinterest SEO 100