Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. What do you want to achieve? Who is your ideal audience?

Examples 104

Examples Brand Branding How To 104

Presspage

JANUARY 21, 2025

Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Instead, explain why the announcement truly matters.

Writing 78

Writing How To Product Launch Crisis 78

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 113

Digital PR System Infographics Banking 113

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An expression of corporate values. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 100

Digital PR System Video Twitter 100

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 103

Leadership Reputation Measurement Video 103

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Tom Pick | Webbiquity LLC. 29: Tom Pick of Webbiquity. 16: Ted Seward.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

MAY 24, 2024

The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy.

Financial 78

Financial Privacy Infographics Leadership 78

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. If that’s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes.

Writing 109

Writing Case Study Study Insurance 109

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 91

Pitching Survey Journalism System 91

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

MAY 24, 2016

He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Marketing may be producing many leads, but the quality and ability for sales to qualify leads will lead to the profit that is the true measure of success.”. Meanwhile, profit is the true indicator of success.

System 0

System Training Infographics Print 0

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 4: Measure Success.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Presspage

JANUARY 21, 2025

Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Instead, explain why the announcement truly matters.

Writing 78

Writing How To Product Launch Crisis 78

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. Whether it’s an eBook broken down into infographics, blogs, videos, or social campaigns, we have writers, editors, photographers, videographers, and designers to help you get it done.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Infographics 52

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It Set it to 4 hours and then expand it to 24 hours.

Digital PR 62

Digital PR Pitching Study Google 62

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Measuring Content’s Direct Impact on Revenue Challenge: While content plays a significant role in brand visibility and engagement, attributing direct revenue can be complex. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. If you’re pitching an event or an interview with a person, simply adapt the example to fit.

Publicity 83

Publicity Small Business Advertising Advertising 83

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? How ready are you to deal with a real-time marketing & PR event? What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Case Study Trends 52