Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide What’s your stance on the Oxford comma?

Pitching 52

Pitching Interviews Employee System 52

The Proactive Report

JULY 31, 2017

expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. We tend to trust information from others “just like us.”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

PR for Anyone

JULY 27, 2024

Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.

Media 130

Media Pitching Local Training 130

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Interview a customer. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Repost something that went well last year. Ask your audience a multiple-choice question. PR FOR ANYONE.

How To 130

How To Video Interviews YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But do use it in a pitch to a morning talk show.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey Journalism System 92

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.

Pitching 140

Pitching Infographics B2B Study 140

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Cision

MAY 11, 2015

What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.

Reddit 120

Reddit Social Media Pitching Comparison 120

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage.

Measurement 104

Measurement Tools Brand Branding 104

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JANUARY 14, 2017

2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Time and time again, I’ve found – and there’s survey research to support this too – reporters find sources and stories through pitches and content.

B2B 60

B2B Pitching Survey Journalism 60

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Regular story pitches and expert commentary can position organizations as reliable sources of AI information.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Streak turns your Gmail inbox into a handy CRM for tracking prospective clients, media pitches or complex projects. Tools to find and pitch media contacts.

Tools 71

Tools Infographics Pitching Google 71

ReimaginePR

JUNE 27, 2016

As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. A media kit is like having your elevator pitch in the form of an interactive package. Interviews. Media Kits Are a Must-have.

Reputation 120

Reputation Product Launch Brand Branding 120

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. infographics, 39.3% infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic.

Report 52

Report Trends Media Infographics 52

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Ideation just means pitching or brainstorming. ” You technically interview people at your company and write Q&As. ” Ideation. ”). (See Journalistic. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. infographics, 39.3% infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic.

Report 40

Report Trends Media Infographics 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. PR Tips How To Pitch to a Publication. However, you still have the problem of credibility.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. PR gurus love to spy on competitors!

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

FEBRUARY 3, 2018

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48