Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Wilde should play to a national TV audience. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

AUGUST 27, 2024

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 143

eBook YouTube Video Social Media 143

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Infographics 150

Infographics Course Survey Agency 150

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. To sum it up, help the journalist help you. Have an engaging pitch.

Pitching 140

Pitching Infographics B2B Study 140

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS.

Infographics 70

Infographics Comparison Energy Video 70

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 98

Small Business Writing Engineering Infographics 98

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

JANUARY 10, 2021

You need to write a strong release. One important skill you need to know is writing a good length of a press release. You should write for a broad effect to catch the journalist’s attention. Many journalists like to read press releases with infographics or videos, so include them here. Writing Too Much.

Writing 76

Writing Infographics Video Interviews 76

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. Or instead of a video, offer up an exclusive CEO interview instead.

Financial 99

Financial Video Guidelines Infographics 99

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 92

Pitching Survey Journalism System 92

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content.

Digital PR 62

Digital PR Pitching Study Google 62

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JANUARY 14, 2017

He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight.

B2B 60

B2B Pitching Survey Journalism 60

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48