Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? AirPR: How do you know if your efforts are working?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Inbound PR

JULY 24, 2020

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Measurement has always been a problem in PR. Infographic]. For years, PR pros have used fluffy metrics (and some continue doing so).

Measurement 117

Measurement Infographics Examples Industry 117

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics Infographics SEO Software 228

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What resources provide the best measurement for social media engagement? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Set measurable goals and start tracking right away. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes.

Measurement 100

Measurement Data Creativity Viral 100

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. But it needs to get more measurable, and strategic, and specific. The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use storytelling techniques to make content more memorable. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance.

Creativity 78

Creativity Social Media Strategy Branding 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value. PR professionals must tackle these concerns head-on while maintaining appropriate operational security.

Publicity 78

Publicity Privacy Technology Ethics 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

PR 20/20

OCTOBER 5, 2016

In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. If you’re looking for ways to overcome the challenges, check out the influencer marketing infographic below. Image courtesy: Shane Barker Influencer Marketing.

Infographics 84

Infographics Marketing Product Launch Study 84

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Is it the number of eyeballs on a particular page or click-throughs on a CTA?

Strategy 70

Strategy SEO Infographics Meeting 70

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Katie Paine's Measurement Blog

JULY 14, 2016

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” ” However, what you haven’t seen (until now) is this infographic we created via Piktochart.

Infographics 40

Infographics Measurement How To 40

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Once your holiday season is over it will be time to measure the success of your work. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Contently - Strategy

SEPTEMBER 5, 2024

Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Many of them profile their actual customers, their challenges, and how Square has provided measurable benefits to their businesses.

Case Study 52

Case Study Study Storytelling Infographics 52

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. If it’s a client blog instead of a guest post, don’t ignore security measures to protect clients from being hacked Don’t forget to stop and put yourself in the reader’s shoes before writing! Tell stories, be visual and have a unique voice.

Writing 203

Writing Blogging Pitching Content Marketing 203

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 139

B2B Video Marketing Survey 139

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. She works with everyone from Fortune 500 companies to innovative startups in order to cultivate the PR leaders of tomorrow and fundamentally change the way PR is valued through deep analytics, robust insights, and quantitative measurement. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150