Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

Inbound PR

JULY 24, 2020

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Measurement has always been a problem in PR. Infographic]. For years, PR pros have used fluffy metrics (and some continue doing so).

Measurement 117

Measurement Infographics Examples Industry 117

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What resources provide the best measurement for social media engagement? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Rock the Status Quo

AUGUST 21, 2014

It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored. Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. Don’t forget to include a measurable CTA (call-to-action) at the end.

Writing 203

Writing Blogging Pitching Content Marketing 203

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Having too much content will weaken your fundamental points and sidetrack your reading public. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. This is where measuring the sentiment of coverage becomes really useful. So where do you start? What Are Your Needs?

Analysis 156

Analysis Measurement Government Examples 156

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Advertising Content Marketing Marketing Public Relations' Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! The reality is that the general public won’t care about a particular influencer, but their followers go nuts for them!

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. 46% believe a digital PR campaign takes 3-6 months to see measurable results. BuzzStream ) 5.

Digital PR 71

Digital PR Branding Brand SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Technology never sleeps!

Tools 147

Tools Radio Data Analytics 147

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. 3 You need to increase social media engagement.

Examples 104

Examples Branding Brand How To 104

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Typically, that recognition comes in the form of industry awards.

B2B 168

B2B Video Exercises Infographics 168

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance. Two to three sentences at most.

Writing 78

Writing How To Product Launch Crisis 78

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Maximize your Online Newsroom : The media and the public are paying more attention to the news section of a company’s website. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

APRIL 16, 2025

Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. The problem I have with it is that it’s impossible to measure, or at least I haven’t found a reliable way of measuring it yet. So if there’s an infographic on a page, it won’t read it.

Digital PR 62

Digital PR SEO Agency Infographics 62

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Report 106

Shift Communications

JUNE 6, 2016

You, the public relations professional, get a great hit, a great placement in a media outlet. This is the public relations treadmill, and one of the reasons why public relations is rated one of the most difficult and stressful professions. Advertising and public relations share a common goal: more attention.

Advertising 60

Advertising Advertising Publicity Infographics 60

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 136

eBook Product Launch Software International 136

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176