Onclusive

MARCH 21, 2018

Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Creating a Unified Content Strategy A unified content strategy starts with clear objectives that align with overall business goals.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, use sentiment analysis tools to gauge the overall sentiment of mentions.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

MAY 29, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. you can benefit a lot. Help Others and They Will Help You. Strategic Organization Aids Content Discovery.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance. Use analytics tools to gain insights into the audience’s behavior and preferences.

Creativity 78

Creativity Social Media Strategy Branding 78

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. They’re meant to be a tool for business communication, not fine art or viral spectacles.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

FEBRUARY 22, 2025

The technical complexity of systems like artificial intelligence, cybersecurity tools, and advanced weapons platforms requires careful translation into language that resonates with general audiences. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And I think it’s a wise assumption to make the, all of these tools, including Google are. How do you measure success for your clients?

Digital PR 62

Digital PR Measurement SEO Google 62

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using tools like SEMrush or Ahrefs can help you identify relevant keywords and track your content’s SEO performance.

Strategy 69

Strategy SEO Infographics Meeting 69

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Google Analytics is a must-use tool for tracking metrics. How can you do this? GOOGLE ANALYTICS. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. 46% believe a digital PR campaign takes 3-6 months to see measurable results. Digital PR Tools 28.

Digital PR 71

Digital PR Branding Brand SEO 71

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor.

Case Study 52

Case Study Study Storytelling Infographics 52

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Press releases are a versatile tool, but theyre not one-size-fits-all. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. Unfortunately, the results have not always been positive. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Personas are a sales tool and we are talking about audience strategy, not sales strategy.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. With the kids back in school, learning is in the air. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

JULY 13, 2016

Use media monitoring tools to listen to their conversations, segment their psychography and gather insights on their demography. Modern-day communicators have a tool shed full of tactics for recreating and repurposing content. To understand which audiences prefer what format, topic and platform, measure all content efforts.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

FEBRUARY 20, 2017

Tool of choice to maximize engagement: Sendible. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Every strategy needs goals so that you can measure your progress. Monitor their tweets. Find out what they talk about, what they like and dislike.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

APRIL 23, 2015

“Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Use of branded content tools increased, from 37 percent to 47 percent. Others may want visual content, such as video and infographics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

OCTOBER 16, 2017

Our clients know that using a media database is an incredible tool and, as with any tool, it must be used with great care. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to.

Media 149

Media Pitching Data Technology 149

5W PR

JULY 15, 2020

Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

FEBRUARY 25, 2017

Tool of choice to maximize engagement: Sendible How to create a Twitter list. Recommended Tool: Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. Every strategy needs goals so that you can measure your progress. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100